{Date} Workshop at the State Office for Scientific Further Education Saxony-Anhalt: Social Media Strategy for Universities

At 19.03.2013 we have at the Center for Scientific Further Training Saxony Anhalt in Magdeburg held a workshop on the subject of social mediaStrategy kept out of the one Consultation for Anhalt University of Applied Sciences emerged.

Content: Social media strategy for universities

In the specifically to the needs In a seminar tailored by higher education institutions, participants learned how to use social media in a targeted and strategic manner.

The goal was to get students and Companies to inform and convince about their offer of scientific further education events.

Social media strategy for your business

The Features by Faqebook, Twitter, Xing and LinkedIn are familiar to everyone - but how do you use the relevant tools strategically in order to make predetermined Set to reach?

How do you even know which social networks you are on? focus should and how do you create a corresponding target? And how do you make the achieved successes measurable and also visible to others?

What is the right strategy?

Based on the latest findings in management theory and social media research, in this seminar we explain how to strategically Planning his social media activities.

Here the participants learn how to set goals, calculate resources correctly and determine the necessary key figures that need to be achieved. And they learn which social media channels are relevant for their personal Objective are most appropriate and how long-term they are customers bind to their company.

from the content

• Basics of social media strategy
• Which social media channel for which target group?
• Resource planning, time management and work organization
• Set, measure and achieve key figures
• Community building and customer retention

Who should participate and why?

Marketing- and PR professionals, small and medium-sized entrepreneurs, freelancers who already have a clue in dealing with social media.

The seminar conveys Basics the social media strategy for professional use – for the Success of your project or company. Please note for: For a specific, project-related strategic Consulting we would ask you for more detailed information on the respective Projects like Status quo, time and financial horizons, competitors, internal agreements/difficulties, external partners (existing/still to be won), etc.

Participants: Transfer centers in Saxony Anhalt

Participants were the Employees the State Office for Science Further Training iin Magdeburt and the affiliated transfer centers for scientific further education in Saxony Anhalt:

These included in detail: Employees of University Anhalt, the Harz University of Applied Sciences, the Magdeburg-Stendal University of Applied Sciences and the Halle Burg Giebichstein University of Art.