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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Magazine, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
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By Simone Janson (More) • Date on 23.05.2013/XNUMX/XNUMX • Post last updated on December 23.05.2013rd, XNUMX • So far 5182 readers, 1329 social media shares Likes & Reviews (5 / 5) • Read & write comments
As part of a consulting assignment, we prepared a 25-page strategy paper for the transfer center of the University Anhalt to optimize his corporate communication with the title “Our Background for their success – Further Training at the Anhalt University of Applied Sciences ”.
The advice was based on our social media workshop held in March.Strategy at the State Office for Scientific Further Training in Saxony-Anhalt.
The transfer center of the Anhalt University of Applied Sciences faces the challenge of following the guidelines of the Ministry of Labor and Social Affairs of the State of Saxony-Anhalt Concept implement, which innovatively covers three areas of responsibility:
In the context of its previous activities, the transfer center relies on a classic mix of press and public relations work. The possibilities of social media to make people more effective Communication with regional ones Companys were not used sufficiently enough, as well as the targeted approach based on a differentiated database.
To be an attractive and innovative partner for the regional Economy A fundamental change in the structure of press and public relations work is therefore required in order to be noticed. We made suggestions to that effect in our strategy paper.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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