Social media is part of everyday life – there's no denying that. We must learn so useful to deal with How can we use it for an active, social life?


Social media - love it or hate it?

Love it or hate it - that's probably the general attitude towards social media and social media in particular Marketing. While some see it as an ideal work tool, e.g. for project management or Online-Praise marketing, warn the others Privacy– and security vulnerabilities.

Also on Best of HR -® numerous discussion posts have appeared over time, either proclaiming the death of social media or lamenting the failure of social media enthusiasts, to name just two. In other media, on the other hand, people are happy that social media is finally in Everyday life has arrived at the wonderful web normality or even realizes that everyone is now becoming their own marketer.

More than tools & technology

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And undeniably, social media can be a powerful work tool and improve your own productivity. Especially in marketing. Assuming there are a few basic things to consider. So social media offers a lot of opportunities to increase your online visibility and thus improve your reputation.

Yes what now? How does she Future the social Communication because now really? She has a suitable answer Best of HR –®-Author and social media consultant Katharina Antonia Heder ready when she realizes that we have neither arrived nor arrived on social media, but are in the midst of digital change. And she does clearthat social media isn't about tools and marketing, it's about the People goes:

“We also still speak of channels. This is originally derived from advertising or communication channels. Social media, especially social networks, are only limited channels. They are an exchange, interaction and place of media gathering of people with the same interests ... All these observations ultimately testify to one circumstance: we have neither arrived nor not arrived. We are changing, the beginning of which many of us have missed and the end of which has not yet been reached even in well digitized societies. ”

The navel show of the German social media scene

But where is the social media journey going? Perhaps towards the fact that we are less entrenched behind the computer and tools or sticking to the smartphone, but rather living social media actively and socially.

All in all, it does not go far enough to constantly talk about social media, the Internet or to annoy online marketing. While the German social media scene is navel-gazing, a Belgian shows what a future could look like in which we don't just do social media on the computer, but actively live it.

Actively live social media - how it works

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Bjorn Troch is three years old Welt travelled. What is particularly exciting is that he let his social media followers largely determine his travel destinations and thus his life during these three years. He now has 15.000 of them, and he reaches a total of 50.000 people every month. And they gave him tips for the trip, invited him, supported him, provided him with information Tasks, found him jobs and sponsors. Its amazing Concept he introduces on his website and in this video.

The special thing about the Idea: Troch also actively involves people – for example, he cycled 5 kilometers through Asia in a tandem for 5000 months and always took someone with him. He deliberately avoided blogging, active self-PR or the targeted search for sponsors: “I didn't want to be found via search engines, I wanted to show that it works to do everything through recommendations. One contact always leads to the next,” he explains. This Network Building up takes time, of course: "Social media is a marathon, but a lot of people try to sprint," says Bjorn.

Social life at home too

Again and again, in between, Bjorn settles down, for example he lives in Berlin. He continues his social concept here too: He always likes to go out alone to meet new people and see what's happening. He stopped to plan, notes Bjorn. And complains that many people spend too much time with a smartphone

"Mine just broke - and I now live so much more quietly. People should talk to each other much more, even to strangers, for example on the train; away from the I-Phone to the We-Phone. ”

8 tips to use social media actively socially and meaningfully

So social media offers considerable opportunities to make your own life better, more beautiful and more communicative. Of course there are also those risks. 8 tips at a glance.

  1. Reputation Management: You cannot control your own image and reputation on the Internet, but you can actively influence it positively. It is important that you do it right and stay on the ball - for example, by answering social media channels.
  2. Show yourself human: Social media offers everyone a good chance to show themselves as an individual and personality and not just as an anonymous member of the crowd. And companies can also show their entire corporate culture here as a human organization, away from the anonymous negative image. However, this presentation doesn't start with Facebook but with the right intention.
  3. Build up trust: Markets are talks. Like in the village square, a virtual village square, so to speak. Getting to know each other creates trust. It is no wonder that even more and more business and job vacancies are handled via social media, mostly through recommendations that require trust.
  4. Get to know other people better: Social media helps to get to know virtual contacts better. Incidentally, this also applies to companies: through dialogue with customers and applicants, they can better assess what the target group wants and also expects.
  5. Each pot has a lid: Since social media is individual and works on a recommendation basis, it helps to find the right, exactly right people for a project.
  6. Innovation: Last but not least, social media is also an innovative medium: through networking, we can all react more quickly to changes and technical innovations - be it because we can find suitable contacts faster through our network of recommendations or respond to other people's wishes.
  7. Say your own opinion, set topics: Nobody who wants to say something about a topic is still dependent on press work and journalists, but can put topics on the agenda themselves and react independently to messages and contributions to discussions - for example, especially in blogs.
  8. Develop your own profile: It is important that you don't follow every trend online, but develop your own profile that also stands for your own personality. This requires a panic-free discussion of the topic of social media - and also an awareness that this panic is sometimes artificially stoked.

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