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By Simone Janson (More) • Last updated on October 18.12.2023, XNUMX • First published on 17.01.2018/XNUMX/XNUMX • So far 5856 readers, 1614 social media shares Likes & Reviews (5 / 5) • Read & write comments
Social media is part of everyday life – there's no denying that. We must learn so useful to deal with How can we use it for an active, social life?
Love it or hate it - that's probably the general attitude towards social media and social media in particular Marketing. While some see it as an ideal work tool, e.g. for project management or Online-Praise marketing, warn the others Privacy– and security vulnerabilities.
Also on Best of HR - Berufebilder.de® numerous discussion posts have appeared over time, either proclaiming the death of social media or lamenting the failure of social media enthusiasts, to name just two. In other media, on the other hand, people are happy that social media is finally in Everyday life has arrived at the wonderful web normality or even realizes that everyone is now becoming their own marketer.
And undeniably, social media can be a powerful work tool and improve your own productivity. Especially in marketing. Assuming there are a few basic things to consider. So social media offers a lot of opportunities to increase your online visibility and thus improve your reputation.
Yes what now? How does she Future the social Communication because now really? She has a suitable answer Best of HR – Berufebilder.de®-Author and social media consultant Katharina Antonia Heder ready when she realizes that we have neither arrived nor arrived on social media, but are in the midst of digital change. And she does clearthat social media isn't about tools and marketing, it's about the People goes:
“We also still speak of channels. This is originally derived from advertising or communication channels. Social media, especially social networks, are only limited channels. They are an exchange, interaction and place of media gathering of people with the same interests ... All these observations ultimately testify to one circumstance: we have neither arrived nor not arrived. We are changing, the beginning of which many of us have missed and the end of which has not yet been reached even in well digitized societies. ”
But where is the social media journey going? Perhaps towards the fact that we are less entrenched behind the computer and tools or sticking to the smartphone, but rather living social media actively and socially.
All in all, it does not go far enough to constantly talk about social media, the Internet or to annoy online marketing. While the German social media scene is navel-gazing, a Belgian shows what a future could look like in which we don't just do social media on the computer, but actively live it.
Bjorn Troch is three years old Welt travelled. What is particularly exciting is that he let his social media followers largely determine his travel destinations and thus his life during these three years. He now has 15.000 of them, and he reaches a total of 50.000 people every month. And they gave him tips for the trip, invited him, supported him, provided him with information Tasks, found him jobs and sponsors. Its amazing Concept he introduces on his website and in this video.
The special thing about the Idea: Troch also actively involves people – for example, he cycled 5 kilometers through Asia in a tandem for 5000 months and always took someone with him. He deliberately avoided blogging, active self-PR or the targeted search for sponsors: “I didn't want to be found via search engines, I wanted to show that it works to do everything through recommendations. One contact always leads to the next,” he explains. This Network Building up takes time, of course: "Social media is a marathon, but a lot of people try to sprint," says Bjorn.
Again and again, in between, Bjorn settles down, for example he lives in Berlin. He continues his social concept here too: He always likes to go out alone to meet new people and see what's happening. He stopped to plan, notes Bjorn. And complains that many people spend too much time with a smartphone
"Mine just broke - and I now live so much more quietly. People should talk to each other much more, even to strangers, for example on the train; away from the I-Phone to the We-Phone. ”
So social media offers considerable opportunities to make your own life better, more beautiful and more communicative. Of course there are also those risks. 8 tips at a glance.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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