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By Stefan Lake (More) • Last updated on October 19.11.2014, XNUMX • First published on 19.11.2014/XNUMX/XNUMX • So far 5397 readers, 3263 social media shares Likes & Reviews (5 / 5) • Read & write comments
For Millennials, the population cohort born between 1984 and 1996, the Work-Life-Balance more important than Money and Status. They would rather not have a job than a job they hate. Nevertheless, they are ambitious and believe in their Career to be able to design yourself.
While a balanced work-life balance for Millennials is high on the wish list worldwide, they are also ready to take on leadership responsibilities and they are looking for the challenge.
These are also the results of the largest independent study on millennials to date, for which the employer branding consultancy Universum, the INSEAD Emerging Markets Institute (EMI) and the HEAD Foundation surveyed more than 16 students and Boy Interviewed professionals in 42 countries.
Around the world, 69 percent of respondents say it's important for them to be leaders in their careers in their careers Companies to take over. Only eleven percent say it's less important to them. Millennials in Germany are a little less interested in assuming leadership responsibility: for about half of respondents, leadership is important. By contrast, for 29 percent, a management task is not an important career goal.
The most frequently cited motives for becoming a leader are high levels of global pay, as well as impact on the business and work on strategic challenges. In this point, the motives of Millennials in Germany hardly differ:
The main motivation for taking on a leadership role is the opportunity to deal with issues of strategic Significance for the companies to deal with and to challenge and influence the company. A high salary is the priority for 36 percent of those surveyed.
If you ask Millennials what a challenging job means to them, 39 percent of young talents worldwide say: being involved in innovative work and learning new things every day. In Germany, Millennials see a challenging job primarily as working with talented colleagues, learning new things every day and having a lot of freedom in carrying out the tasks Tasks.
When asked how often they do Feedback to their Performance expect from their superiors, half of those surveyed both globally and in Germany said they expected weekly or monthly feedback. In Germany, 32 percent of those surveyed would even like feedback from their superiors whenever it is necessary. This is a far cry from the usual annual talks. Millennials expect much more frequent feedback from leaders.
The study shows that while there are some global trends, such as the high Esteem a good work-life balance. But a more detailed analysis of the young talents' expectations shows that companies should definitely pay attention to regional and national characteristics.
Ultimately, an approach geared to national circumstances is indispensable in setting up the employer brand. Employers looking to tackle these challenges are facing hard times.
These are the results of the largest independent study to date on millennials, for which the employer branding consultancy Universum, the INSEAD Emerging Markets Institute (EMI) and the HEAD Foundation surveyed more than 16 students and young professionals in 000 countries. Objective The aim of the study was to better understand the so-called Generation Y and to gain further knowledge about this important population cohort.
If one compares the global results of the survey with those in Germany, it becomes clear that many of the global trends also apply to the German generation Y. But there are also important differences.
Globally, nearly three-quarters of respondents say they have a Workplace, which offers them a good work-life balance, is more important than a high salary. Millennials in Germany see it the same way: More than four fifths are in favor of a job that compatibility from family and Job offers. A high salary is only more important for 19 percent.
The most important aspect of the work-life balance is for the millennials to have enough free time to pursue their own interests. More than half of the respondents say this worldwide. In Germany, the proportion of those who are particularly interested in leisure time work-life balance is even higher with 73 percent. Flexible working hours and overtime compensation are also key elements of the work-life balance for millennials in Germany.
From February 2011 to March 2017, Stefan Lake was Country Manager Germany of the employer branding consultancy Universum. Stefan Lake studied business administration with a focus on marketing at the University of Bremen. He has particular expertise in the development of authentic and sustainable employer positioning as well as in quantitative and qualitative market research, brand consulting, brand development and communication consulting. All texts by Stefan Lake.
RT @HenrikBresman: Our research about #Millennials summarized - in German
Our research about #Millennials summarized - in German
The Millennials - Part 1: A misunderstood generation: For the Millennials, the population ... #Profession #Education
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