For Millennials, the population cohort born between 1984 and 1996, the Work-Life-Balance more important than Money and Status. They prefer not having a job to having a job they hate. Nevertheless, they are ambitious and believe in being able to shape their own careers.

Millennial-Study_2014_Stereotypes About Millennials_True vs. false

Millennials want to lead and seek the challenge

While a balanced work-life balance for Millennials is high on the wish list worldwide, they are also ready to take on leadership responsibilities and they are looking for the challenge.

These are also the results of the largest independent study on millennials to date, for which the employer branding consultancy Universum, the INSEAD Emerging Markets Institute (EMI) and the HEAD Foundation surveyed more than 16 students and Boy Interviewed professionals in 42 countries.

Around the world, 69 percent of respondents say it's important for them to be leaders in their careers in their careers Companys to take over. Only eleven percent say it's less important to them. Millennials in Germany are a little less interested in assuming leadership responsibility: for about half of respondents, leadership is important. By contrast, for 29 percent, a management task is not an important career goal.

Why become a leader?

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The most frequently cited motives for becoming a leader are high levels of global pay, as well as impact on the business and work on strategic challenges. In this point, the motives of Millennials in Germany hardly differ:

The main motivation for taking on a leadership role is the opportunity to deal with issues of strategic Significance for the companies to deal with and to challenge and influence the company. A high salary is the priority for 36 percent of those surveyed.

What challenges you?

If you ask Millennials what a challenging job means to them, 39 percent of young talents worldwide say: being involved in innovative work and learning new things every day. In Germany, Millennials see a challenging job primarily as working with talented colleagues, learning new things every day and having a lot of freedom in carrying out the tasks Tasks.

When asked how often they do Feedback to their Performance expect from their superiors, half of those surveyed both globally and in Germany said they expected weekly or monthly feedback. In Germany, 32 percent of those surveyed would even like feedback from their superiors whenever it is necessary. This is a far cry from the usual annual talks. Millennials expect much more frequent feedback from leaders.

Feedback requested

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The study shows that while there are some global trends, such as the high Esteem a good work-life balance. But a more detailed analysis of the young talents' expectations shows that companies should definitely pay attention to regional and national characteristics.

Ultimately, an approach geared to national circumstances is indispensable in setting up the employer brand. Employers looking to tackle these challenges are facing hard times.

Millennial-Study_2014_10 Must Knows About Millennials

Largest independent study on millenials

These are the results of the largest independent study to date on millennials, for which the employer branding consultancy Universum, the INSEAD Emerging Markets Institute (EMI) and the HEAD Foundation surveyed more than 16 students and young professionals in 000 countries. Objective The aim of the study was to better understand the so-called Generation Y and to gain further knowledge about this important population cohort.

If one compares the global results of the survey with those in Germany, it becomes clear that many of the global trends also apply to the German generation Y. But there are also important differences.

Work-life balance more important than salary

Globally, nearly three-quarters of respondents say they have a Workplace, which offers them a good work-life balance, is more important than a high salary. Millennials in Germany see it the same way: More than four fifths are in favor of a job that compatibility from family and Job offers. A high salary is only more important for 19 percent.

The most important aspect of the work-life balance is for the millennials to have enough free time to pursue their own interests. More than half of the respondents say this worldwide. In Germany, the proportion of those who are particularly interested in leisure time work-life balance is even higher with 73 percent. Flexible working hours and overtime compensation are also key elements of the work-life balance for millennials in Germany.

Millennial Study_2014_A Generation divided_Younger vs. Older

Who is behind the study


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