At the beginning of all change there is often fear of the new. In hindsight verlieren Changes mostly their horror. How to face change?

In the end it's the frogs

How changes (don't) happen

At the beginning of the railroad, medical doctors warned of the dangers to passengers due to the speed of the new form of transportation, but today we use high-speed trains ourselves without harming our health. How could it happen?

"If you want to dry out the swamp, you don't let the frogs vote on it." Hardly any other aphorism expresses more helplessness and mismanagement in one sentence. Thinking about the drying out of the pond or closing a business reveals past failures.

Recognize opportunities in good time

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The pond stands for an existing one Shopthat was built and operated over a period of time. Discussing the closure can only be the final step. But what about the many small steps before that?

Instead of adapting to changing influences in good time, people wait until the end and then capitulate – drying up the frogs' habitat Employees to deprive them of their livelihood.

Carefully observe the environment

What about the signs of change or even threat? There are many chances to fend off the final step between 'running a business' and 'having to close a business'. A permanent market observation gives early indications of changed circumstances. For Companys now applies:

Do not ignore it or talk nicely: That is already happening again! The growing competitive pressure or suddenly (!?) existing overcapacity is then the reason for restructuring or even the closure.

Inactivity in management

Discounts for your success (advertising)!

What a bad testimony of the management against the frogs - pardon employees - for their own inaction!

At a meeting in the specialist retail trade, the serious question was asked “whether this is going to change with the Internet and cannot take care of the online trade itself. Then the potential threat would finally be gone.” Yes, dear retailers, the internet will go away, but only because it will be replaced by something even more powerful!

Recognize and react

At the end of the 19th century, the operators of horse-drawn carriages also believed that the new form of transport with the automobile would disappear again. Significantly, the car was not developed by any of them. There are parallels to today's driverless car, driven by Apple, Google or Uber for sure not by chance.

Timely recognition of the change, paired with a portion Courage and a little luck, ensure the preservation of the pond instead of drying it up. It may change, the stock may be larger or smaller, but the pond remains!

Evolution, not revolution

Evolution is usually more successful than Revolution. Radical intervention in nature leads light to the opposite, e.g. B. Flooding after river straightening. In economic life, too, cut-throat and all too short-sighted interventions often bring unimagined consequences negative Consequences.

The hype surrounding the Internet bubble in the 90s and the associated disparagement of the “old economy” has clearly shown this. The Internet bubble has burst and the "old economy" has experienced a real boom in the energy sector at the beginning of the new millennium.

Or frog forever

A poor report is the denigration of the employees. Who would like to be called a frog? Only one luck was kissed by the princess. All the other frogs do not keep their lives unspectacular.

Employees of affected businesses often recognize the signs of change early on. It's them People in everyday Contact zu customers and suppliers who feel the market on a daily basis. Why are these people not heard? Why aren't their comments and suggestions taken seriously?

Management + Leadership = Success

Is it because there is no more between management and Leadership is differentiated? The German terms conducting and leading make this difference a lot clear. Thinking about the survival of the pond is leading, dealing with frogs is leading.

Both together spell SUCCESS. If 'managed' in unison, management tasks are approached with the same mechanisms as management issues. There are processes, tools, Methods and lots of controls. And at the same time not enough people.


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