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By Simone Janson (More) • Last updated on October 20.08.2012, XNUMX • First published on 20.08.2012/XNUMX/XNUMX • So far 4285 readers, 1175 social media shares Likes & Reviews (5 / 5) • Read & write comments
Linking social networks, geolocation functions and mobile technologies are presenting marketers with drastic new challenges: customers can comment on and evaluate a service or a product immediately, while still on site, and pass this on to social networks in no time at all. And what's more: search engines, above all Google, now use their algorithms to measure the userFeedback as well as the location-related information Significance to. A trend that Future will get even stronger. Reason enough to investigate in a comprehensive study: How and, above all, what exactly do customers say about the location-related Companys?
Nomao, a European regional referral search engine, has evaluated well over 100 millions of posts from Internet users across five European countries from the 9 millions of sites it searches on a daily basis.
Not only country-specific differences but also country-specific differences were examined in France, England, Germany, Italy, Spain and France Ask such as: Which companies are evaluated? Which social networks are used for this? How often are comments made? What expressions are used? And finally: What is the content tendency of the comments?
In the five largest European countries, eight times more comments were made about local businesses within four years. This figure will increase further in the coming years, for several reasons:
Although the Europeans comment on the same addresses, the amount of content produced differs depending on the countries of origin and the local markets:
European Internet users prefer to make favorable recommendations, but not negative Post reviews or sharp Criticism zu to practice. The way of describing a place differs depending on the origin of the users:
The short version of Onlinestudy is available at this link:.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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