In recent years, there has been a change in use due to the Facebook-Users and in the architecture of today's Facebook took place. The current Facebook aims with his Structure exactly on Features, such as sharing information, facilitated search for People with the same interests and on the self-portrayal of the users.

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Can I be your friend?

At Facebook we constantly ask total strangers for friendship, show other people our photo album or “like” something. If you look at it closely, these are all things that we would probably never do in normal life because they seem far too absurd to us. This funny video has the facebook-Modified Madness by Facebook literally takes:

“Ever thought how odd your online life is? Ever thought what could go wrong? This film looks forward to ENO's production of Nico Muhly's new opera 'Two Boys'. A new opera that lifts the lid on the dangers of living our lives online. ”

Why do users share information

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But this funny thing has a serious background: it exposes the relevance of controlling the release of personal information clear.

The scientist Danah Boyd names in her opening speech at SXSW 2010 another decisive factor in driving the publication of “PII- Personally Identifiable Information” (Personally Identifiable Information):

Share data to be found?

Namely the hope of getting friends in the Internet to be located. However, Boyd adds, as a qualification, that this is not so-called “PEI- Personally Embarrissing Information” (i.e. “personally shameful information”), which the user usually makes public voluntarily.

Because in this case, this would be information that could cause a significant reputational damage - provided, however, that data would be perceived by the public at all. Boyd emphasizes that just because something is available, it does not mean that it is also retrieved.

"I have nothing to lose"

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She also points out that users, assuming that it is not too much verlieren, make private data available to the public. If these are unfavorably taken party pictures, this is annoying, but in case of doubt has no further consequences.

Often unnoticed, however, is the fact that information that has once been published on the Internet can usually be found permanently. Another situation arises when, as Boyd describes, a child who is with his Mother had to leave the state anonymously to flee the child's violent father, an account with Facebook opened.

uniebook suddenly changes data protection

Facebook in December 2009 the default setting from “private” to “public” and thus exposes the mother and child to being unintentionally found by the father. Boyd emphasizes that the biggest element of uncertainty on the Internet is that users do not know how to deal with changes to the system:

“One of the most destabilizing issues online is that people aren't good at managing how the system might change the rules on them.”

uniebook - formerly a refuge for data protection officers?

Because, amazingly, Facebook earlier than a Network perceived in which the Privacy enjoyed special protection. In February 2009, Zuckerberg wrote on The Facebook Blog:

Our philosophy is that people own their information and control who they share it with. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work.

Zuckerberg is talking about the philosophy of his Company, which states that users own their own information and can control who they choose to share it with. In this statement he means that trust, which the users in Facebook as a safe place to share information, as a basis for the functionality of Facebook.

A new perception

However, the changes in privacy attitudes in December 2009 fundamentally broke with this perception. Facebook has thus deconstructed itself. Since by default all personal information was now visible to “everyone” unless you opted out, this change 65% of all user profiles open to the public.

Zuckerberg pointed out at the beginning of 2009 in the aforementioned blog post that the user would always have the possibility to restrict the access to the private data by third parties.

"People want full ownership and control of their information so they can turn off access to it at any time."

Privacy sacrificed to mammon?

One of the biggest criticisms that came up in this context was the question of why not “opt-in” consciously for the release of personal data decide could, instead of that Facebook assumes in advance that all users would agree to this freedom of movement.

Boyd provides a basic explanation in her Rede, pointing out that for Facebook It was only through this process that a high level of virality3 emerged and the associated network became monetizable for the first time.

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