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By Thomas Horner (More) • Last updated on October 05.02.2024, XNUMX • First published on 12.04.2017/XNUMX/XNUMX • So far 5312 readers, 1019 social media shares Likes & Reviews (5 / 5) • Read & write comments
Even if Google constantly adapts its search algorithms, search engine optimization (SEO) is still an important part of any marketing strategy. 8 beginners' tips.
Everyone is talking about search engine optimization. No wonder: Im Internet being found is essential today. Because even the best content on the web fizzles out unread if potential readers can't find it.
The decisive one Success factor Every website has a good visibility in the search engine Google (or in international markets also in Bing and Yahoo). This high visibility is that Objective of Marketing-Discipline Search Engine Optimization (SEO).
The related Measures If successful, make a website easier to find in Google. So it helps to learn how to comprehensively and correctly plan and implement search engine optimization and thus gradually implement all the necessary work.
Successful search engine optimization today requires a large number of coordinated activities and no longer consists - as it was in the early days of Google - just using less technical adjusting screws.
However, one of the most basic measures is on-page optimization, i.e. optimizations that you can carry out directly on your page: This includes structure and Structure your site and finding the right keywords with which you can optimize your texts.
Because: If your internet presence does not meet certain minimum criteria, it is not listed in Google or bad. The most important measures are of a technical nature. You can convert the following points yourself or have them checked by your webmaster.
The Internet addresses of the pages should be so-called “readable URLs”, in which words that match the content of the page appear.
An example of a good SEO URL (search term “tips for healthy sitting”):
Examples of SEO Unsuitable URL:
Headings must not only be visually recognizable as such, but also in the technical HTML code of the page as or sub-headings with or. to be marked. If you are not a HTML expert, it is best to let the webmaster make sure of that.
The webmaster is the person who technically maintains the website. This can be you, it can be an agency commissioned with it, or it can be the Employees, which is responsible for the operation and changes to your website.
The technical HTML code must be correct, ie comply with the “W3C standards”. A website can use a validator such as validator.w3.org light be checked on the internet.
Ask yourself for sure, or have the technician responsible for your website ensure that the page has as few errors as possible.
The Google Webmaster Tools are not a must for a Google placement, but in practice they are one of the most helpful tools. The tool is usually set up first by search engine optimizers.
Central, generic words like “car”, “pizzeria” or “buy a computer” are searched very often in Google. But they are also so hotly contested that reaching the top positions takes a lot of effort and time.
It is often more efficient and requires less effort to win 250 website visitors per four less frequently searched keywords than to get 1000 visitors with one generic, highly competitive keyword alone. Therefore, use the following procedure to determine the correct search terms:
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Thomas Hörner has been working as a consultant since 2001. All texts by Thomas Hörner.
The last point is a valuable tip. Focusing on keywords where you do not have a chance to land on the first page on Google is at most frustrating.
Better keywords with low search volume. However, one has to pay attention here to be really relevant. If you are already processing a special keyword, then you should also offer something to this special keyword.
Hello Horst, thank you for this super reference!
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Hallo,
good, first overview of the topic. In the future, search engine optimization for mobile devices such as smartphones and tablets will also become more and more important. Here is an article on the topic: https://www.online-solutions-group.de/blog/suchmaschinenoptimierung-seo/mobile-seo-viele-websites-noch-nicht-fit-fur-die-zukunft/
Thanks for the hint. Yes, I am also very excited, what on the 21. April will happen.
Regards
Catchy introduction for SEO-enabled sites
- Exciting contributionoO8vk3Mu86
via @SimoneJanson
Fit for Google & Co. - for beginners - Exciting contributionMHiYMQ0LxD #seo #google
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