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By Simone Janson (More) • Last updated on October 12.03.2022, XNUMX • First published on 24.08.2014/XNUMX/XNUMX • So far 5105 readers, 2145 social media shares Likes & Reviews (5 / 5) • Read & write comments
There are people who always want to get fit on holiday - at home and on vacation, especially as sports travel is an increasingly important tourism trend. But it's not just about sports: it's about selfness.
But selfness is not just optimization at any price: to put it bluntly, it's about hard physical muscles instead of pumped-up muscles, triathlon instead of anabolic steroids, detox instead of botox, bionade instead of powerade. Increasingly, it is about the health market as well as the beauty market Prävention: It is not diseases that heal, but the Health receive. Not reducing wrinkles, but preventing wrinkles.
The conviction in the Selfness is that the body can and must be managed independently. This reminds me a little of the followers of the QuantifiedSelf movement, who are tirelessly self-tracking, for example, to improve their sporting performance.
so what in Future What counts is not the blind emulation of a sporadic ideal of beauty, but health, personal responsibility, feeling good, care and activity.
The new, body-conscious consumers want to do something for their health - and not just in sports, but holistically across all areas: nutrition, fitness, health - all this will increasingly overlap.
Integrity is also an important trend: more and more attention is paid to the interaction of soul, mind and body. Funds and therapies that address these issues are currently receiving high attention.
According to a survey by the Zukunftsinstitut, 45% of respondents associate body awareness and physical culture first and foremost with health and well-being, almost one in three (31 percent) but also with sports and fitness. Only 4% think of perception by others. 58 percent of respondents say it is the individual's responsibility to look after their health.
And according to an evaluation by the World Travel Monitors®, sports trips have been popular with European travelers over the past five years clear recorded double-digit growth rates and also overtook cruises, which five years ago were still ahead of sports holidays in the ranking. By the way: The Germans are particularly enthusiastic about sports.
Of the total of nine million sports holidays that Europeans spend abroad, 42 percent comes from almost half of Germany. The Dutch will follow 14 percent in second place. In the other European markets the share of sporting holidays is only six percent or less.
Austria is the most popular destination for sporty holidaymakers. 24 percent of Europeans are attracted to the Alpine Republic, followed by Italy and Germany, each with eleven percent. German sports enthusiasts also prefer Austria as a tourist destination: the neighboring republic is 42 percent ahead of Italy (18 percent) and Switzerland (14 percent).
In terms of sporting activities, European sports holidaymakers are particularly interested in hiking with 38 percent and cycling (23 percent). Motorsport (car, motorcycle, motorboat) follows in third place with 14 percent.
Golfing is ranked fourth among the most popular sporting activities with ten percent. With the German sports lovers also hiking with 34 percent and cycling (25 per cent) lead the top ten of the most beloved sports activities. Golfing would like nine percent of the German sports tourists to travel.
Some of the craziest sports trends I've seen in recent years include stand up paddling and coastering. First of all, it is characterized by the fact that it can be used in almost any body of water because you only need a surfboard and a long paddle.
Coasteering, on the other hand, requires rocky coasts and cliffs to climb out of the water and then run back. Just like in Cornwall, where I discovered this sport two years ago. Even if you are armed with protective clothing, it looks quite dangerous.
The market for such unusual sports trends is certainly there: Because strikingly often sports tourists belong to the upper income brackets. And they finally want to get something.
And for those who want to narrow down the target group more precisely: European sports holidaymakers are on average 43 years old and the majority of them live in households without children. Also there are more men than Women sporty on vacation. At 45 years of age, German sports holidaymakers are a little older than in other European countries, but otherwise do not differ from their European fellow citizens.
For entrepreneurs who enter the market with new business ideas, this means that you have to adapt to your new holistic thinking: it is no longer just a matter of offering beauty and cosmetic products, for example, but these should also be health-preserving ,
Or food that just tastes good: the food is now to contribute as functional food to health and well-being. It is, for example, the case that, for example, the share of functional drinks such as energy drinks, special teas or protein drinks on the US market has nearly doubled from 2002 to 2007.
A personal trainer can People support in all of this: personal trainers first ask about that Objective training, measure heart rate, body circumference and fat content. Many customers want to lose weight, have back problems or high blood pressure. A medical check-up by the doctor should precede the start of training.
For a meaningful endurance training a performance diagnosis (Laktattest) is recommended. Then personal trainers then develop their training plan, which is refined during the first training session. A good coach knows his limits and recommends that professionals such as doctors, physiotherapists, masseurs or nutritionists work together.
The job title personal trainer is not protected by law. Actually, you could start working as a personal trainer right away. However, qualified professional training in the field of sports, a university degree or at least the appropriate trainer's license are not just proof of qualification for customers useful
You should also have the appropriate knowledge in the training field to provide the expertise to your clients. Information on the requirements and Vocational Training offers the professional association for fitness and aerobics teachers.
As a personal trainer you are working freelance. This means you only need a tax number at the tax office. A business registration is not required.
However, the German pension insurance classifies your work as a personal trainer as a teaching activity and thus assumes that teachers, educators, caregivers, etc. have a priority insurance obligation in accordance with Section 2 of the Sixth Book of the Social Code. It is crucial how Job exercised and not what the job title says.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
Wow, great, exactly for a job in the leisure industry, I am interested namely!
Wow, thanks for introducing these tourism professions, that was exactly the information I needed, thank you!
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