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The perfect speech: Action Baby!
By Anita Hermann-Ruess (More) • Last updated on October 04.09.2023, XNUMX • First published on 05.04.2018/XNUMX/XNUMX • So far 6846 readers, 1503 social media shares Likes & Reviews (5 / 5) • Read & write comments
How can you at one Rede can awareness captivates and retains his listeners? There are also a number of stylistic devices that ensure action. we introduce them to you.
Contents
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- The old antithesis of good and evil!
- Rhetoric of political speech
- Stylistic overview: sharpening with antitheses
- To stimulate thinking with rhetorical questions
- Attracting attention with questions
- Top books on the subject
- Read text as PDF
- Advice on success, goal achievement or marketing
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The old antithesis of good and evil!
You already know that, too, because every action film can do it Style-Medium perfect: The contrast, also called antithesis in technical jargon, between opposites such as fast - slow, wasteful - profitable, complicated - simple etc. It even works cross-culturally.
The mode of action of the antithesis is: The dark anti-value makes my value shine even brighter. And the contrast ensures that the listener does not drift away mentally, but stays attentive to the point. Similarly stimulating act by the way, also purposefully used Ask. Both stylistic devices bring action into your speech.
Rhetoric of political speech
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Even in politics, political speech and rhetoric, the antithesis, the contrast of one of the most popular stylistic devices, is the voters 'and listeners' favor: right - left, up - down, black - white, light - dark.
But the antithesis can also be used effectively in an economic context forms: fast - slow, wasteful - profitable, complicated - simple etc. Very archaic ones are served Pattern: Every successful film, every exciting novel, but also every stirring speech thrives on the contrast between good and evil. So a real highlight.
Stylistic overview: sharpening with antitheses
The antithesis can also be increased by the fact that the anti-value is disproved in the argument by my thesis (concessio, prolepsis), or even ridiculed as with the irony.
Here are some stylistic devices of the rhetorical antithesis at a glance:
- Antithesis: Parallel in sentence construction / contrary in content. Value and anti-value in one sentence Avoid sponges - speaks plain text. polarized; shows light and shadow sides and generates a voltage. Helps to make decisions.
- Limbic Keywords: Limbic values and limbic anti- values of the counterpart explicitly. Link your own solution with limbic values, the actual state or the solution of the competitor with antivirus.
- Irony: The irony expresses the opposite of what the speaker really wants to say. Refer humorously to the shadows (hell).
- Concessio: Translucent permit. Apparently grant the opposing argument. Takes the wind from the sails. Is credible and generates trust.
- prolepsis: Proper anticipation. They name and invalidate possible objections during the presentation. Then comes a surprising twist in the argumentation in your favor. This has the advantage that you are able to defy objections well in the preparation well and effectively.
To stimulate thinking with rhetorical questions
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But questions also bring action in yours Lecture – one should simply not underestimate their great effect. Because questions stimulate thought and initiate targeted interactions. With questions you can draw yours in no time Audience from his Welt into yours – and so bring him yours message vicinity.
But questions make your audience, your listeners, more curious. More ideas, more inspiration, more answers. With questions, you can create a suspense for the answer/Solution build up if you don't answer them right away.
Attracting attention with questions
Compared to assertions, questions have the great advantage that they get the attention switch in the Brain of the listener to “on”. Questions are persuasive because they create less pressure than assertions.
Because pressure creates back pressure, questions decreases the Resistance in the audience against your position. Instead, listeners are encouraged to think. Here are two examples:
- Rhetorical question: Suggestive sham question. They get a “yes” (approval) or a “no” (rejection of the opposite position) from the audience and are an important step in the persuasion process.
- Direct questions to the audience / to the interlocutor: Exchange and interaction with the audience. To be on the right track with his arguments.
Top books on the subject
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Here writes for you
Anita Hermann-Ruess is a rhetoric and communication expert and lecturer at various universities. Anita Hermann-Ruess (MA). She studied rhetoric at the University of Tübingen, is the author of several books on effective presentation and captivating rhetoric and a lecturer at universities and technical colleges. The company she runs, Hermann-Ruess und Partner, advises companies and organizations on all questions of convincing business communication, from the right words to the choice of the right communication channels, which are playing an increasingly important role today. More information at www.hermann-ruess.de All texts by Anita Hermann-Ruess.
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4 Responses to “The Perfect Speech: Action Baby!”
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Thanks for the sharen!
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What we can learn from action films - great contribution!
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What an approach - every action film does indeed master this means perfectly: the contrast and the antithesis!
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freedom and justice
From today's point of view, the monocausal cause of all civilization problems that can be discussed at all - up to the current “financial crisis” - is so primitive and the only solution in a purely technical respect is so simple that the “common man” is inclined to call the “responsible person” To assume malice. But that is a mistake:
“You can protest against evil, it can be exposed, it can be prevented by force if necessary, evil always carries the germ of self-decomposition by leaving at least one discomfort in people. We are defenseless against stupidity. Neither protests nor violence can do anything here; Reasons don't get caught; Facts that contradict your own prejudice simply don't need to
To be believed - in such cases the stupid becomes even critical - and when they are inevitable they can simply be brushed aside as insignificant individual cases. In contrast to the evil one, the stupid is completely satisfied with himself; yes, he even becomes dangerous when he is easily irritated and goes on to attack.
Therefore, the dumb is more careful than the evil. We will never again try to convince the stupid by reasons; it is meaningless and dangerous.
So much is certain that she (stupidity) is not essentially an intellectual, but a human defect. There are intellectually extremely mobile people who are stupid and intellectually very heavy-handed who are anything but stupid. ... One gets less the impression that stupidity is a congenital defect, than that in certain circumstances, the people are made stupid, or can be stupid.... The fact that the stupid is often stubborn should not hide the fact that he is not independent. You can almost feel in conversation with him that you are not dealing with himself, with him personally, but with slogans, slogans, etc. that have become powerful over him. He is under a spell, he is deluded, he is abused in his own being, mistreated. Having become a willless instrument, the stupid will also be capable of all evil and at the same time incapable of recognizing this as evil. "
Dietrich Bonhoeffer (stupidity is a more dangerous enemy of good than wickedness)
In order to preserve the illusion of happiness in a systemically unfree and unjust world, which has always been systemically unfree and unjust, in which sustained economic activity is impossible, as well as mass poverty, environmental destruction and war - and ultimately the decline of culture - are inevitable Categories Good and Evil remain limited and must never know what freedom and justice is:
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