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By Simone Janson (More) • Last updated on October 24.02.2010, XNUMX • First published on 24.02.2010/XNUMX/XNUMX • So far 8497 readers, 1166 social media shares Likes & Reviews (5 / 5) • Read & write comments
Jan Hegenberg is the most successful artist in the free music scene with 4.000.000 song downloads (not including music exchanges and Last.fm). In the gamer scene he is probably more known as Britney Spears. He always refused to sign records. In the interview, he talked about his marketing strategy, which is actually not. Jan Hegenberg, 33, describes himself as the first German Counter-Strike singer. His songs are almost exclusively about computer games or computer players and are directly inspired by life. He just happened to become a professional musician and leaves that to himself Marketing largely his fans who, for example, produce their own videos.
Actually by chance: I started playing the gittare when I was 13 and developed quite a lot of ambition. Also at Women music always goes down well :-) I then offered my songs for free on my site from 2003 onwards and it was downloaded quite often.
No, not at first: First, I simply wanted to cover the expenses that arose, for example, from the high number of hits. I then had sponsors and, for example, built small jingles in front of the pieces of music that anyone could cut out. But this kind Advertising was extremely badly received by the fans because they obviously felt fooled. Then I said: Ok, then I just have to get the CDs merchandise, because somehow I have to get the expenses into it. But I never expected it to be like this Success becomes. It made me realize: It's better to just say what I want than to tell me anyone."Strategy” Wanting to convince people behind the scenes. Honesty is rewarded!
I don't actually market anything: the fans do it for me. On YouTube, for example, there are over 3000 videos of mine - and I have not uploaded any of them myself. The fans now come to my concerts with recording equipment. Of course, this enthusiasm is great. The downside is that I don't check can do what people put on. But that's part of it.
Yes. Because as you can see, music also has a place in the Internet Future! But the tours are also important, because nothing can be personal Contact to replace the fans.
Originally it was mainly young gamers and I actually thought that people from a certain Age no longer interested in my music. But my fans grow with me and stay with me. That makes me very happy.
I don't have anything against record companies directly. But what I want with my music is above all Fun convey: I'm not for surewhether it would work so well with a record company, because above all you have to meet the demands of the market. You are then under a lot of pressure to conform to a perfect image. It is of course up to everyone how they deal with it and what they want to achieve: Maybe I would do more with a record company to earn, but I value my freedom very much.
I studied biochemistry. The Study But then I stopped for the music because I couldn't imagine standing in the lab all day anymore.
Let's see. At the moment it is running very well. But I'm just about to build up a second stand. I am dealing, for example, with 19 music. Century.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
"I'm not advertising. It's all my fans! "
Musician @Hegenberg: "Better just say what you want than any strategy, otherwise the fans will feel ripped off:" Really good!93WNM #fb
1. German Counter-Strike singer Jan Hegenberg in an interview with @SimoneJanson - how he became what he is #Career
Interview: Most successful freelance German musician about his # SocialMedia-Marketing + Video "The fans take over advertising" #fb
Interview: d. most successful free German musician on his # SocialMedia-Marketing + Video "Advertising the fans" #fb
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