The 5 Best Books for Social Media & Digital Communication {Reading Tip}

Today is a novelty, because we present this time in a group review four books on social media. It is about the various aspects of the professional use of the social media. And all the books have one thing in common: they are very readable.

Social media has supernatural abilities?

Anyone who hasn't been hiding in the basement for a few years can't avoid social media. Even if you don't Lust to the new digital Welt has to at least insult her. But of course it's better to be at the front. A great target for consultants and specialists of all kinds who attest that social media has supernatural powers.

More Background, more customers, more Turnover. And never again lonely! But what is really true? A few good maps of this confusing terrain can be found in the most old-fashioned medium of all—books. Four copies of this genre that are worth reading are briefly presented here.

Social media for self-employed and entrepreneurs

The advertising and marketing budget of small Companys and the self-employed is usually designed to place an advertisement in the festschrift for the voluntary fire brigade or the sports club for the 125th anniversary (otherwise the board will not speak a word to you). All the more tempting are the new opportunities on the Internet.

But where do you start? At XING networks, on Facebook post or post a video of the hair salon on YouTube? Anyone dealing with these Ask is plagued by Claudia Hilker's “Social Media for Entrepreneurs”. The expert presents all common websites and shows which results can be achieved with what effort.

Social media for semi-professionals

Anyone who has had one or the other experience with social media, already runs a blog and also has their profiles on Facebook, Twitter, Google and Xing, finds good suggestions in “Social Media in Practice”. The blogger Chris Brogan, who is well known in the US scene, takes a close look at the social media anthill from all possible angles. Provides good tips for starting a blog, says how to subscribe buttons over Success and failure decide and shows how to create a profitable XING profile.

The book is a compilation of the best blog posts by Chris Brogan. If you want, you will find everything for free on the net - but in English. If you are too lazy to search and translate, grab this well edited book. Convenience Read!

Discounts for your success (advertising)!

Social media for sales

Andreas Buhr, one of the currently leading sales experts, is marching in a completely different direction. In “Sales goes differently today”, Buhr calls out customer 3.0 and incites his colleagues to finally plunge into the digital world. Reason: where the customers are, the sales must also be.

And because the new customers are always better informed, the sales department must also be better informed - about the customers, for example. And nowhere is that better than on the internet. Buhr breaks the traditional boundaries between sales, press and Marketing, calls for all channels to be used profitably. And thus creates the all-round renewal of sales.

Social media for skeptics

The blogger, journalist and successful Web 2.0 practitioner Simone Janson deals with the political and social dimension of social media. Contrary to what the book title suggests - “Naked on the net. When social media becomes dangerous ”- the author does not take a swing at the web.

Instead, she advocates a relaxed, self-determined approach to the opportunities that social media in particular offer. She presents herself completely clear against the civilization pessimists like Schirrmacher and works with tweezers instead of a mallet: She does not demonize Facebook, but shows how to keep track of things.

Tweezers instead of wood hammer

She doesn't gossip about Twitter, but sees that short message services are also for companies useful can be used. No wonder then that your Suggestions to deal with the Internet data “swimming along instead check" is called. A very good guide to dealing with Web 2.0 in a relaxed manner.

The rapid development around this Internet gives professional skeptics (features writers) as well as professional euphorics (PR and advertising professionals) plenty of fodder. It is all the more important to keep a sober view of things. Deceleration is the order of the day. And what slows you down better than a well-written book?

Shitstorm for promotional purposes

In the end, we simply had to discuss this book, too, and in a little more detail: the snotty billing of a media agitator, which shakes the belief in the “wisdom of the many”, in the “swarm intelligence”. It is the self-accusation of a man who sparked shitstorms purely for advertising purposes, who functionalized the social media channels and who above all cared about the truth.

The whole thing was written in a cool and exciting way. Anyone who takes their knowledge mainly from blogs and feeds, for a change, a book, this book, recommended. When dirt campaigns are worth gold, they are best staged on their own.

Occupation: Medienbelügen

A word of caution: if you like internet blogs, maybe browsing them every morning for information and entertainment, you better not read the book. Because you will lose this fun. Even the one on the tabloids. The via Twitter and Facebook You will perceive shared messages differently, question them critically and no longer “like” them carelessly.

Because what Ryan Holiday says in his tell-all book “Operation Shitstorm” about opinion making and Tampering reported by apparently reputable media leaves no one indifferent. And Holiday needs to know. Because he was the worst of them all. Holiday begins his blunt confession with a sober statement: "My job is to lie to the media so they in turn lie to you."

The limits of ethics and law exceeded

As a self-willed PR manager for corporations and bestselling authors, he repeatedly crosses the boundaries of law and ethics anyway to duplicate his aggressive messages.

He bribes bloggers, spreads rumors, ignites “a firestorm of outrage” to increase the pull of his “news”. With success! His messages adorn the headlines of the blogs and portals, and become the topic of conversation in major American cities.

He knows how bloggers want to be fed

Holiday is a master of manipulation, mastering the subtle variety of influencing as well as brute force methods. Because he knows how media works and how bloggers want to be fed. His Tricks he reveals in detail in the book.

He speaks of nine key tactics that presumably have not only brought American bloggers to their knees, but are still producing news blooms in this country. By scattering half-truths, working with rhetorical questions, tailor-made headlines and Article delivers that simply fit too well into your own editorial environment, generate too many clicks and comments for the recipients to critically question their source.

How one of an exaggeration becomes a media storm

Holiday: "I trick the bloggers and they trick their readers." A little exaggeration quickly becomes a media storm based on false and lied information. Also in the daily newspapers, of course, because "80 percent of all journalists use blogs as a source when researching their stories."

Extremely exciting and merciless Honestly the book does away with the notion of independent media reporting. To save the author's honor it should be said that he has long since changed sides. Good for him so he can get back to sleep at night with peace of mind. Good for you, because otherwise this exciting record of an ethically rotten media landscape would never have appeared.

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