Business models that work for Sustainability use are trendy. But why is that?

Social responsibility
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Innovations in non-innovation areas

With the trend towards social entrepreneurs, late-industrial societies around the world are fulfilling an old dream that is gradually taking shape: to set off on the path to the “good” with “social innovations”. Society”, the “Goodciety”.

Such social innovations are currently frequently found in sectors that are remote from innovation, such as the education sector, health care or precautionary measures. They also define a whole new and exciting concept of innovation.

The Swiss cappuccino model as a model

An example of this is the old-age provision in Switzerland, which is based on three pillars (“cappuccino model”): a mandatory statutory Insurance, a funded occupational pension and a voluntary private pension.

The effect: the Swiss stay clear longer in Job and are - as far as demographic problems are concerned - much more relaxed.

Away from the conflict market. Country

social Innovation requires a paradigm shift that differs from the old one Konflikt - more market or more state - passed. Social innovation arises when the various actors in society network anew and cooperate creatively.

It is about coordinating cooperation and not about the Streit about responsibilities. Both sides benefit from the greater cooperation between state and private-sector actors.

The moralization of companies is booming

“Only if alongside the economic Capital social capital also grows, is created more sustainably prosperity”, according to the authors. This realization is becoming more and more common among large companies and corporations, who are fighting for their legitimacy and thus the loyalty of their employees customers have to worry.

Therefore we are witnessing a tremendous wave of "moralization" from Companies. Even if some pronouncements come across hypocritically as "greenwashing", a new type of company is gaining ground, in which social and ecological Commitment from the marketing department to the center of value creation.

Manager with social responsibility

An example of this is, for example, the sporting goods manufacturer Puma, which was one of the first companies to compile a full environmental audit to quantify the total environmental damage caused.

How neglecting the ethical question can tilt an entire market segment, the decline of the Schlecker empire shows. The drugstore chain dm, the flagship of ecosocial responsibility, is on the other hand on growth.