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By Simone Janson (More) • Last updated on October 11.12.2023, XNUMX • First published on 10.12.2023/XNUMX/XNUMX • So far 145 readers, 89 social media shares Likes & Reviews (5 / 5) • Read & write comments
Dr. Josef Vollmayr Co-CEO of limehome in an interview about the special challenges of tourismIndustry and how start-ups can still attract investors and exploit potential here.
Dr. Josef Vollmayr, co-CEO of limehome, is responsible for the strategic direction of limehome as co-CEO Company, the further development of the product as well as national and international expansion. In 2018, together with Lars Stäbe, he founded limehome, a radical technology-based hotel concept that can offer fully equipped suites at the price of a standard hotel room through complete automation of all processes. After Vollmayr spent more than 500 nights in various hotels around the world during his time as a management consultant at McKinsey, he couldn't let the idea go Concept to develop that eliminates waiting times, combines modern design with a feeling of home and at the same time promises the standards of an established hotel brand.
Due to my frequent professional travel as a management consultant at McKinsey, I have stayed in many different hotels around the world. On the one hand, I saw the possibilities of digitalization in the accommodation sector and, on the other hand, the changing customer needs of millennials for flexibility and individuality.
That's how my co-founder Lars Stäbe and I came up with it Idea, to create a commercial accommodation offer for everyone with a digital approach and a fully equipped apartment. We want to offer our guests a comfortable experience with a digital approach at the forefront.
Our guests are in the middle class to upper middle class segment. Due to the variable size of the apartments, we are able to accommodate almost all larger target groups.
The average age of our guests is around 40 years old, our main target group are Millennials and Gen Z. Depending on the location, the proportion varies between leisure and business travelers; currently 60 percent of our guests are leisure travelers.
We have digitalized the entire guest journey, from booking to check-in to invoicing. In this way, we eliminate waiting times and offer guests a new travel experience.
Our fully equipped design apartments are on average larger than a regular hotel room and offer guests maximum flexibility thanks to the fully equipped kitchen and other amenities, making the apartments suitable for longer stays or a Combination suitable for work and leisure.
Every position at limehome is subject to one clear defined requirement profile. New Employees receive a structured onboarding with a personal introduction to each individual department. In addition, every new employee is assigned a buddy who makes it easier for them to get used to the job and is the first point of contact for all issues relating to the company. In addition, a structured performance process takes place twice a year, with development discussions and goal setting as well as 360 degrees Feedback.
We have a for employees with management responsibility Leadership Development program launched as well as a Coaching-Offer for ours Executives. Since we strive for our employees to constantly develop, we have launched “limitless learning”: here everyone can choose a further training opportunity without restrictions. Of course, we also actively practice an open feedback culture and offer our employees the opportunity to work from home, from other European countries for up to six weeks a year, or to take a break of up to three months.
On our social media channels such as LinkedIn, Instagram or TikTok, we show authentic insights into our company life, often with a wink. These clips are very popular with our community.
In addition, we live an open, transparent corporate culture with development opportunities for every employee and attach great importance to the personal values of the employees Candidate match those from limehome. Not to forget, of course, the possibilities of home office, remote working and flexible working hours.
We have a tech Team with over 60 people and develop almost all of them Solutions in-house. This ensures that we are flexible and fast can use new technologies.
In addition, we work with a platform that records and evaluates every guest feedback and every customer interaction. We then align our development objectives.
We have various quality assurance and management mechanisms, both physical and digital. Our team of Operations Managers, Guest Experience Agents and our local partners physically ensure quality for sure. On a digital level, we record all reviews and the quality score for each apartment.
We have found a maintenance solution for constant maintenance using our self-developed housekeeping app. On topic Privacy We take into account all GDPR requirements as well as security-related requirements with regard to the storage of payment data. We also work with an external agency for data protection matters.
The answer to that is very simple: We are a commercial operator of apartments and our locations are commercially usable areas.
The operating permits for our locations correspond to those of hotels - with all legal and construction requirements, in contrast to residential Airbnb offers, for example.
Since design trends often change quickly, we consciously attach importance to a timeless design. Otherwise, the changes in our market are more structural and long-term.
Even before Covid-1 but also as a result, travel needs were shifting towards more flexibility and workation, i.e. a combination of work and vacation. With our digital concept with high space efficiency, we are well positioned to meet challenges in the industry with a massive increase in cost base, such as personnel and energy costs as well as real estate prices.
Even if investors are not focused on the hospitality industry, there is still great potential in this large industry. However, it is unlikely that it will always be a straight line because there are too many external factors at play, for example on the demand side.
The industry also requires a high degree of frustration tolerance and attention to detail, in return you usually receive direct feedback from guests. So it will definitely be varied and never boring. My tip: “Enjoy the ride”.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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