Find Unique Business Ideas: 10 Tips for Successful Innovations

Twitter and Foursquare first saw the light of day in In Austin, Texas SXSW Welt and even today, the festival attracts corporate leaders and heads of state – including from Germany. But how do you find a really good business idea? 10 tips.

Good ideas desperately wanted

Every year at the South-by-Southwest Festival in Austin, the German delegation starts with entrepreneurship: perhaps due to a lack of ideas, American start-ups want to make their move to Germany tasty.

Why Germany for very different reasons in things Innovation a step behind in many areas, let's leave it at that.

What do really good ideas need?

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Instead we want Ask place. For example:

• What made an idea successful?
• What makes a really good idea?
• And which requirements must a really good idea fulfill, in order to be able to really assert oneself on the market?

These are questions like I already have in my book 10 steps to successful foundation picked up. the many entrepreneur who start with the anxious question: “Is mine Idea good at all”?

This is exactly where our small checklist helps: Check your idea on the basis of the following 10 criteria for its suitability for success, so that it still works with powerful business ideas. By the way, I also put a few ideas in my book myself 30 Opportunities for Start-ups .

Is the idea of ​​monopoly position good?

uniebookInvestor Peter Thiel has had several times in the past clear made that, even as a new founder, it is important to achieve a monopoly position. And that's also known from large corporations.

Markets are sealed off and cartels are formed, all with one Objective: market power. Because if you have them, you can dictate prices and behave like the ax in the forest, simply because the customers have no alternative. But even small entrepreneurs should at least check their idea for uniqueness. Because if that is not the case, they will have a hard time on the market.

Is a monopoly position desirable?

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From a market economy perspective, lack of competition is crap, of course, but for Companies is a monopoly actually the most desirable thing in the world - even if many claim the opposite. And you can see how hard monopolists have to nibble at the loss of monopositioning.

And micro-entrepreneurs? Yes, they also strive to be able to choose their clients and customers. And how do you achieve that? With knowhow and specialization. There are individual service providers who are so well-versed in their field that they are in demand and can dictate prices. A kind of mini-monopoly position, then.

10 criteria for the success of an idea

Which 10 criteria must be met to make an idea marketable? Here we list the 10 most important criteria.

1. An idea must solve problems: A successful idea can only be successful if it solves a customer problem. The problem can be functional, emotional (e.g. need for sustainable products) or not even recognized like the post-it's - but customers only buy products if they really promise something.
2. Search in Underground: Innovations are rarely found in the mainstream but rather at the margins of society. And that is exactly where you should look for innovation.
3. Long live the remix culture: Umberto Eco said that you could not write anything that had not been written before. This also applies to good ideas: you can not constantly reinvent the wheel, but many good ideas arise from already existing.
4. Search industry-specific: Especially in Germany, the choice of personnel is often fished in well-known waters, innovative cross-heads have no chance in companies. In doing so, it is often precisely the foreigners with a new look, which help companies to achieve success.
5. Decide and reject: There are many ideas. But to make it happen, you must reject many of you and concentrate on one. Decision-making is important!
6. The 140 character boundary: This quote has been handed down from Einstein: "If your idea is not easy to communicate, then you do not understand it." Today you can test that with Twitter: A good idea should fit into a tweet. As is well known, it is limited to 140 characters.
7. Do not make yourself a slave to market research: If it had been market research, Bayley's would have failed as too sweet and Red Bull as “not tasting of cola”. So following it slavishly does not bring: Implementing ideas also means convincing others.
8. Talk to influencers: So-called early adopters are not only relevant in technology; Every industry has their early adopters. And they have to identify and convince them - then the others will follow.
9. Make it difficult for competitors: The harder competitors have to copy your ideas, the more successful the idea will be. If that does not work, you can still advertise being the number 2 and therefore working harder for your customers.
10. On the execution it depends: Anyone can have good ideas - but then to carry them out, that's what matters in the end. Therefore, you should not leave it with the good ideas, but always think of their execution.

Conclusion: Good ideas are unusual

The conclusion of our overview could be: Good ideas are unusual. But not only. They solve too Problems, but are often also the result of the fact that you have analyzed the market well and know what customers expect there - paired with a touch of your own creativity.

That's what makes good ideas so successfully! In this sense: Lots of inspiration!

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