The application of the dragon
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Because TV series like Game of Thrones inspire with exciting stories, highly complex tasks, psychologically sophisticated character studies and perfect marketing. And this is exactly what companies and applicants should learn from - especially if they want to inspire, gain trust and make the right offer in negotiations. This range of courses shows the methods, selection criteria and tricks in the application process, but also makes it clear: only if employees and companies pull together, i.e. matching and cultural fit, are both successful in the long term.
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IT recruiting & shortage of skilled workers: How does hip employer branding work?
Maybe it's meetings in the sauna that attract qualified IT professionals in droves to hip tech companies. But what exactly do these companies do better in terms of their employer branding than many outdated medium-sized companies? Looking for employees at events The simple answer could be: your corporate culture. The US photo agency Shutterstock uses online job exchanges and social networks for its recruiting, goes…
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Employer Branding - 6 steps to the perfect employer brand: what really matters in practice
Employer branding is at the top of many HR agendas. Unfortunately, it is too often equated with personnel marketing or “recruiting communication”. However, a holistic employer branding concept includes and aims to do much more. Carefully plan brand development Just like in marketing, brand maintenance or branding is just one element of many more marketing activities, namely maintaining a brand,…
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This is how companies become successful: Laughing companies on the winning track
Laughing companies pursue winning strategies. They are lively and vibrate in a wonderfully positive way. Your employees are full of life, fit as a fiddle, highly motivated and willing from the bottom of their hearts to give their all for the company. The future can only be achieved with such high-performance teams. Laughing companies magically attract the best In laughing companies, there is a buzz of fun, a greenhouse climate...
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Winning applicants as partners: Leading a dialogue with the candidates
There is a fundamental dilemma with job interviews. On the other hand, we recommend that you do not “only” see candidates as applicants, but make them partners. In this way you avoid missing out on potential and increase the quality of job interviews for everyone involved. We advise against misleading the applicant Uta Rohrschneider wrote up Best of HR – Berufebilder.de® about it,…
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CV or competence profile? Personal branding in recruiting application & job search
Personal branding is trendy, especially when it comes to job applications. But can it replace in resumes? Or to put it another way: Do marketing and image count more than certificates? And does this make recruiting inhuman? Resume or personal branding? Do certificates and certificates have more significance than the personality behind the facade? Are resumes just old-fashioned? And what role do...
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What applicants can learn from series like Game of Thrones: 5 tips
Applying successfully for a job means convincing others about yourself and gaining the employer's trust. What can applicants learn from Game of Thrones? Application processes and Game of Thrones: What do they have in common? What do dry application processes and the popular fantasy TV series Game of Thrones have in common? More than you could guess. In both…
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Recruiting per employee: Search your colleagues themselves!
For many companies, finding good employees is almost more difficult than winning customers. So it sounds tempting to get employees to look for their future colleagues themselves – after all, they also have to work with them. But the method has its pitfalls. Minimizing the risk of new hires New hires always come with risks for companies...
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Write application letters from a personal point of view: 10 tips for more empathy when applying
Cover letters are always a topic of discussion: many HR experts find them too long, too inefficient, and simply superfluous. Companies like Deutsche Bahn have long since abolished it. And many applicants would also prefer to give themselves the warm effusions. What recruiters really want from applicants “Dear Sir or Madam…. blabla… work in your publishing house” That was…
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What recruiters & HR professionals can learn from Game of Thrones: 5 tips
Game of Thrones was one of the most popular TV series of all time – and this has been proven to be the case with many HR professionals as well. This can be learned from this for day-to-day recruiting work. Game of Thrones as a role model for recruiters? Even at staff events, which are often a bit stiff and boring, there is often one topic: The cult TV series “Game of…
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Job Interviews for Recruiters: 7 Criteria for Top Candidates
There are interesting and insightful criteria for engaged and smart interview responses and behaviors that mark top candidates. Knowing them facilitates and improves the selection criteria and, above all, helps to avoid expensive wrong appointments. 7 tips. 1. Authenticity Authenticity is usually a sign of credibility, genuineness, reliability, coherence. With authentic people, or…
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Employer branding storytelling & hero's journey: from trainee to manager
Storytelling and candidate experience are buzzwords in current HR marketing. But what does it look like in practice from the employee's point of view when applicants embark on their very personal heroic journey at a company? A field report from the trainee application to management. Personnel marketing vs. reality My name is Sylvana Pollehn. I'm a manager at a large fast food chain, managing...
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Is the future of education digital? 5 things you didn't know about distance learning
Distance learning offers many advantages, but it is not always the first choice for training or further education. 5 things you didn't know. Distance learning is becoming increasingly popular After school, many high school graduates opt for regular studies at a face-to-face university. You study there with other students, attend lectures and can…
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Targeting the Right Candidates: Control Expectations!
The job advertisement is your company's first direct approach to potential candidates and thus influences the first impression that the candidate gets of your company. This should be as realistic as possible. Draw an honest picture Draw an honest and open picture, both of your company and of your expectations and the professional…
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Employer branding with humanity: 5 X 3 tips for more performance
Even if this simple fact can quickly be overlooked in the stressful everyday working life: bosses are only human. If you, as a manager, want to continuously motivate your employees to achieve high levels of performance, you are well advised to take your humanity with you into the office. We explain why. High performance and humanity are not mutually exclusive High performance and humanity are mutually exclusive...
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Cultural Fit & Self-Image of the HR Industry: The End of HR?
Cultural fit was the subject of a panel discussion at the some time ago Süddeutschen Newspaper. Studies also show how important the topic is. Where does human resources actually stand - and where will HR stand in the future? Reinhold Messner: Cultural fit in extreme situations I've been dealing with the topic of cultural fit for a number of years. So…
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Employer Branding in IT Companies: In 5 Steps to Company Culture
Company culture plays an important role in the battle for IT talent. The dictum is highly traded, especially in young companies. But what does that actually mean? And above all: How do IT companies find their own company culture? A decisive weapon in the fight for young IT talents Almost every company is looking for them. The…
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Employer Branding for More Employee Confidence: Rethink HR with 30 Questions!
HR, Human Resource, is traditionally an administrative activity. But in the war for talent, new skills are required in human resources that strengthen the employer brand. Trust is an important keyword here. 30 questions that support recruiters. Criticism of traditional HR work Dear HR Manager, we need to talk. Lately, through lectures, e.g. at the Zukunft Personal…
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Employer Branding According to LinkedIn Director: How to Become a Top Employer
Many companies want to be top employers, with highly-qualified applicants just banging on their doors. And yet, for many, it is anything but easy. A LinkedIn director explains what the top companies are doing better. Employer branding instead of job advertisements It is well known that there is more to finding employees these days than placing a job advertisement. The job market is now heavily applicant-centric.…
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Employer Branding for IT Professionals: How to Bind Employer Experts - 8 Tips
Digitization is driving the need for IT professionals skyrocketing - and driving many employers to despair. How do companies prepare for the battle for the brightest minds? 8 tips. Shortage of skilled workers: no all-clear? Technical courses are booming. The Stifterverband für die Deutsche Wissenschaft took a closer look at the number of students in these subjects in a study...
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Unsolicited Application to the Personnel Service Provider: 7 Tips for Job Search via Recruiter
Are you looking for a job, but can't find a specific job advertisement to which you can apply? Then an unsolicited application could be an option for you. It makes sense not only for professionals in IT and engineering, but in many industries. But how do you go about it? Unsolicited application – definition Unsolicited means…
