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By Simone Janson (More) • Last updated on October 12.03.2024, XNUMX • First published on 27.03.2019/XNUMX/XNUMX • So far 5182 readers, 1635 social media shares Likes & Reviews (5 / 5) • Read & write comments
Social media is calling at the latest since the Choice by Donald Trump awake with many fears. The Trust the user drops. But those who are declared dead often live longer. What's next for social media?
uniebook and Google are undisputed Internet giants. Your business model: Advertising. While Google generates its advertising revenue from search, Facebook the social interaction. Which Method works better now? And which business model will be in the long term Success have?
Google+, on the other hand, died a slow death. The social Network had against Facebook no chance and was switched off at some point. At the same time, Facebook an ever-increasing loss of trust, not only the Cambridge Analytica scandal but also the numerous fake accounts. So what about the Future by Faqebook out? And are social media as a whole sustainable?
If you believe trust researcher Rachel Botsman, Facebook in a few years at the end. In an interview with t3n she stated:
"The Brand uniebook dies. It will be the new Myspace. "
Botsman is a lecturer at Saïd Business School belonging to OxfordUniversity heard. In her book, Who can you trust? How Technology brought us together – and why it might drive us apart” is about trust and Technology and how trust has changed over the course of civilization. Your reason:
“[Users] like Facebook rather passively trust and be there, maybe to find an old classmate. But Facebook has forfeited the trust we as users have in the platform - or better - had in order to play a really essential role in our lives. Just think about it: If Facebook If you want to implement all the planned things, because you had this unique platform, such as starting a television station or a banking service, it will now be extremely difficult. "
As I have been able to find out over and over again in recent years, especially in relation to social media, those who are said to be dead live longer. From my point of view, however, the business model of Facebook some others weaknesses, especially in direct comparison with Google. These include, for example:
The imminent end of Facebook? In view of billions of users, this thesis sounds a bit daring. And yet a look at history teaches that this is quite possible: That Internet as a black box – this one Concept tried to establish AOL in the 90s without success. I also notice at Facebook an der clear reduced willingness of users to communicate that the really big hype is over.
Finally, fragmentation is a fact that is very evident in economic history. And even if Google+ at his Significance behind faxebook lagged behind, Google actually has the broader business model. Is that really the end of Facebook means remains to be seen. In any case, it remains exciting.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
Here they are discussing in many places what constitutes professional success and how to achieve it. It is actually quite simple: Good credentials are an important factor, and I personally bring passion for my professional field. And that is exactly what makes a good employee for many companies, the will and willingness to learn and to get excited about his job and the company.
Social media is total nonsense, that can easily disappear.
Thank you, really very nice and detailed article. And once again perfect in time.
Very bad site, bad menu, bad spelling and this dull popup. That's it, you've lost me as a reader.
Their style is unique compared to other people I've read stuff from.
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