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By Catherine Daniels (More) • Last updated on October 21.11.2023, XNUMX • First published on 14.05.2013/XNUMX/XNUMX • So far 4389 readers, 1827 social media shares Likes & Reviews (5 / 5) • Read & write comments
What influence do social media have? Company and the selection of applicants? The answers to these Ask open the Perspektive to a deeply elementary question: When are companies actually ready for this type of applicant search? And when does it even cause damage in the company?
“Modern Times” was the name of Charlie Chaplin's classic film from the mid-30s. At that time, modernism referred to the industrialization of the Working world, today digitization plays this role. That makes companies nervous. But why actually?
Many corporate executives think that if they do not act now, show how modern and open-minded they are to the new media, they will not lure new, interesting newcomers on board - really? Or should be the first consideration before sometimes hectic social media activity: Does that (already) to us?
What happens in companies is a Spiegel social developments Spiegel the self-image in dealing with each other, also in hierarchies, and the self-confidence of the actors.
Changes can already be noted here, which at first often tend to be hidden act but over countless individual events increasingly the Character torpedo hitherto classic power structures.
This can be seen in the young, self-confident high potentials that companies now have to advertise for (and no longer vice versa).
Boy PeopleThat's just as well the path from self-employment to creative networks and see co-working spaces. And who have little sympathy for antiquated corporate structures.
It is not uncommon for high potentials to appear directly in the job interview Similar questions to these for the HR decision-maker:
This brings us to the question: What influence do social and interactive media have on companies in general and especially on the selection of applicants in companies?
Not every new instrument or tool for personnel development and thus also the design of the Organization suits every company. The Solution cannot be due to the fact that companies now “blindly” think they have to jump on this bandwagon:
Everyone else is already on board, at least that's how it looks. Be careful, it could also be the wrong move. Nothing conveys the destructive impression more strongly that a company and its protagonists are not authentic, as an image that a company imposes on itself, but which is not based on a solid or well thought-out basis.
For companies, the only question that can arise is “we cannot avoid it” - but what follows from this are the following questions:
Many companies often act hectic, hasty: we have to be modern, e.g. with Recruiting via social media, but unfortunately that is often a single step that is not strategically substantiated; then it fizzles out Effect not only, in the worst case it can even cause damage:
The company fetches Employees into the house for which it is not yet prepared at all, i.e. their demands for transparency, etc. It may also not be able to correctly classify the information that is circulating on the net, it measures things Significance to those who don't have or vice versa. But of course there is always another way.
Katharina Daniels worked as a journalist and PR consultant for, among others, Focus, manager magazin, ADAC and the German statutory accident insurance. The law graduate was a daily newspaper editor in print and online for 14 years. As a specialist journalist and PR consultant with a focus on corporate communication, she worked for Focus, manager magazin, ADAC and the German statutory accident insurance company, among others. She conceptualized congresses for the Federal Institute for Occupational Safety and Health and the German Society for Personnel Management and has published numerous books. Her work focuses on health management, medical and clinical communication, as well as personnel development, organizational and work psychology and in the field of reintegration and rehabilitation strategies for employee loyalty. She also looks after and designs websites and company blogs such as leadership-in-change.de. All texts by Katharina Daniels.
Unfortunately, we live in a society that is in the process of being downsized - subject to outsourcing and staff reduction. The companies live on credit and only hire employees on a temporary basis in order to reduce them again in good time because they can no longer afford the responsibility and long-term salaries resulting from pensions for older people. It's a pretty sad situation and fair talking doesn't make it any better.
I doubt that companies will find really suitable candidates via social media. But I like to be convinced of the opposite!
Hello Mr. Brickwede, thanks for the supplementary numbers. Then we are looking forward to the publication of the report.
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