Katharina Daniels
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Katharina Daniels worked as a journalist and PR consultant for, among others, Focus, manager magazin, ADAC and the German statutory accident insurance. The law graduate was a daily newspaper editor in print and online for 14 years. As a specialist journalist and PR consultant with a focus on corporate communication, she worked for Focus, manager magazin, ADAC and the German statutory accident insurance company, among others. She conceptualized congresses for the Federal Institute for Occupational Safety and Health and the German Society for Personnel Management and has published numerous books. Her work focuses on health management, medical and clinical communication, as well as personnel development, organizational and work psychology and in the field of reintegration and rehabilitation strategies for employee loyalty. She also looks after and designs websites and company blogs such as leadership-in-change.de.
-
Employer branding & recruiting via social media: It depends on the corporate culture
There is a lot of highly interesting research on corporate cultures that describes how a company sees itself. Such self-images are also reflected in companies viewed as a whole, i.e. as the mood of all actors who work in this company, from the board of directors to IT specialists to workers on the assembly line. Lack of authenticity as a threat to the company The Internet demands its…
-
Personal branding & marketing: more visibility through corporate blogging
Simone Janson says the brand Best of HR – Berufebilder.de® brought her a lot of attention, but how does that work in this communication universe in which the overabundance of “voices” condenses into a big buzz? Anyone who blogs also wants to be heard How, for example, can the young, lesbian woman with her personal blog achieve that her…
-
Corporate blogging as a marketing tool: 3 cardinal error in business
A lot can go wrong with corporate blogging. Because how does a blog reach its readers, which ones does it actually want? What kind of attention does the blog want to generate? Here the focus is first on the operator of the blog. And that is exactly where the crux of a corporate blog lies. Just a private diary? Originally, blogs were…
-
New start & new start with 40 & 50 plus: Chances for silverback in mid-life
If you listen to the cries of Cassandra from business and politics, demographic change is hanging over us like the sword of Damocles. Our society is getting older - and there is a lack of young people. Or is aging just a matter of perspective? The young wild ones at 40 or 50 What is old, what is young? In our…
-
Corporate marketing in social media: a ship sets course
But what actually makes a good corporate blog? First of all: the blog is your own ship, sailing through the seas of virtual realities. In my blog I'm the captain In the social media platforms I'm a passenger, in my blog I'm the captain. The weblog was created from the word combination…
-
Applicant search on social media: How important is the corporate culture on the internet?
What influence do social media have on companies and the selection of applicants? The answers to these questions open up the perspective of a deeply elementary question: When are companies actually ready for this type of applicant search? And when does it even cause damage in the company? Is social media really for us? “Modern Times” was the name of the classic film by…
-
The 5 best books for HR work, recruiting, employer branding & employee loyalty {reading tip}
We have known for a long time that companies are running out of employees. These books show how it is possible to find and keep suitable employees in these times. Finding the right employees – with a system “In the new economy, the employee is becoming the key success factor”. This sentence is one of the main ideas of the book by Barbara and…
