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Training as a Social Media Manager: 3 Questions that everyone should ask themselves
By Catherine Antonia Heder (More) • Last updated on October 21.03.2023, XNUMX • First published on 04.12.2013/XNUMX/XNUMX • So far 7147 readers, 1551 social media shares Likes & Reviews (5 / 5) • Read & write comments
Many are circulating on the social web Ask and ideas on the subject of social media. However, the focus is usually on finding the right one Vocational Training. Only recently we have on Best of HR - Berufebilder.de® Yes there was a lot of discussion about it. Rarely if ever have I read discussions that also Everyday life take into account. Therefore, here are three practical questions that every prospect should ask themselves in order not to Fun at the job too verlieren.
1. Do I want leisure or work?
Working in the social web does not mean having fixed working hours. In the employment relationship, this may look different in parts, but one should consider that the customers and activities on the portals mainly take place in leisure time. This means they are asynchronous to the real one Welt.
So if you can't imagine giving up some of your free time, you have to consider whether social media is the right working environment. For many social media managers, however, this renunciation is not so serious because they mainly deal with the topics that they also deal with privately.
2. Where do I want to work?
If you can live with the time and personal restrictions, you should do as much as possible to create the most pleasant working conditions possible. Lots of social media People work on a freelance basis in order to be able to organize their own working hours as freely as possible.
Also the right one Choice of potential customers should be met at an early stage: Anyone interested in working for a sports club must be aware that game days are rarely at 10 a.m. and that the areas of responsibility include more than pure social media support.
3. What are the costs and investments?
Just like that fast as the Internet as such also develops Technology. It is therefore important to take a long-term and forward-looking approach to plan. This includes, among other things, the purchase of a high-performance laptop with a long service life. After a long struggle I decided on a MacBookPro. A mobile device should also be available.
Due to the current situation on the app market, it is also worthwhile to consider whether the current smartphone is suitable for the increased requirements. In addition to my Blackberry (too short battery time) I have now attached to an Iphone.
Conclusion: Costs and benefits are a great job
I love my job, but there are some things that I would do differently today. It's just not a qualified one Further Training done, but social media is a diffuse construct of expectations and needs.
I've never had a job that I enjoyed so much and that was so varied, creative and varied - but which also required a lot of concessions (which I rarely notice in everyday life because of my friends). You have to love, understand and want social media: otherwise it will be a tough job to get there successfully to establish.
Here writes for you
Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de All texts by Katharina Antonia Heder.
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8 Answers to “Social Media Manager Training: 3 Questions Everyone Should Ask”
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Hello Mrs. Heder,
The exciting question is: is there still the classic separation of “work” and “free time”? Of course there are times when I work on specific customer projects and that is certainly “work”. But I often read blogs, articles, and posts on the Internet that I can use for my work and that are just as interesting to me privately. Read specialist books because they appeal to me.
There is also a very good book on the subject of work / leisure: “Work is not a Job” by Catharina Bruns. I can highly recommend it!
Kind regards
Inga of Thomsen-
Hallo,
thanks for the reference, a review to the book is also available here:
The interlinking of work and private life is also such a long-running topic: It was hotly debated a few years ago when I started with social media and is apparently still very much topical.
This shows how big this social change really is that we are in ... and that it is about much more than a few tools.-
Dear Simone,
I agree with you from A to Z and we both emphasize it in various posts - all the more annoyed I am that it is still “uncharted territory” for many.
Regards
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Dear Mrs. v. Thomsen,
I look forward to reading from you. Of course, that's a legitimate question - only social media is a special case insofar as it mainly happens in leisure time. More on this in my post:
I believe that you should make it clear that you have to settle in this profession and then also with the client. For example, I work a lot in sports and it's just the case that competitions take place on weekends or evenings - I simply can't say that it's my free time.
In other words, I would not like to exchange, because this work fulfills me, so that I like to pass over the perceived border of separation. Setting up as Lars Hahn writes is an important argument.
Regards
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The core question is actually also for (prospective) social media managers: How should my work look, how should it feel? However, positioning is perhaps even more important here than for the engineer or teacher, because many social media managers still often have to create a large part of their jobs themselves.
You should already know what is important to you: time, coal, meaning? Or even all three?-
Dear Mr. Hahn,
first thank you for the clarification of my tenor. I agree with you. But what is much more annoying for me and I have to attack myself a little because it did not go well, is another circumstance: Exactly this position is not yet shared by many social media managers.
When I posted this post on XING, this post was even understood as a warning - it is more of a call for thought. In this respect, I do think that SoMeMa should do more than a market selection during their training. When I look at various really terrible looking appearances or even the various impressions of the advent calendar, I sometimes wish for warning lawyers so that it is finally clear how important expertise is.
In this sense: I am looking forward to your next contribution to drinking coffee ;-)
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The conclusion I share immediately. For the job of the social media manager, one must be born, love networks off- and online, continue to develop and work for other unusual times. As a result, there is no one with a training as a social media manager, it can only be and should be the foundation. The right approach comes when doing.
Unfortunately, many people start quite euphorically and leave the wings hanging at the smallest bankruptcy. Yes, you have to deal with this too. Because not every one of a highly praised content always finds the right reader who fries. Or even if the followers come in a row.
So there really is more to it ...-
Dear Mrs. Loers,
Thanks for your comment. I see it similarly - but I add another observation, which was confirmed yesterday by a raffle by the online marketing portal: There are more and more people who are pushing into this professional field in a kind of flood. It is not for nothing that there are a number of institutes that only specialize in the training of social media managers. You have to and you can argue about whether that is right or wrong.
When I read comments that you want to win a specialization course from the SMA because you want to take up further training in the coming year and you actually don't have the money, then I get the cold coffee. Not because I don't allow people to do it - but because SoMeMa means a lot of further training, technical acquisitions and a lot of time.
If I draw the mentioned parallel for myself, then I have to say: Yes, doing that has changed a lot - not least because I had to explain, justify and argue my understanding and my views on social media management all at once. Then sometimes you only see how deeply you are in a topic.
In this respect: Important aspect and I will write it on my 2do list for the weekend.
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