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By Stefan Lake (More) • Last updated on October 10.11.2015, XNUMX • First published on 29.02.2016/XNUMX/XNUMX • So far 7395 readers, 3875 social media shares Likes & Reviews (5 / 5) • Read & write comments
Once a year, Universum publishes new rankings of the most attractive employers for young professionals. In addition to the rankings, it also provides information about what Boy employees expect from companies.
Germany's young professionals have chosen the most attractive employers. This time, there is a clear winner: He's called BMW. Whether the young apprentices have studied economics or engineering sciences, the automotive and motorcycle manufacturers have the greatest appeal to them. In terms of numbers, this means:
Around 17 percent of all young professionals in the field of economics count BMW among the ideal employers - and would be there apply, if you on Job Search are. In the case of young engineers, it is even almost 22 percent. Even in the area IT/Informatics is very popular with BMW and – together with Audi – makes it to third place, right behind Google and Microsoft.
In addition to BMW, other car manufacturers such as Porsche, Audi, Volkswagen and Daimler / Mercedes-Benz are particularly popular as employers. The reason for this is simple: they obviously offer exactly what is particularly important to young professionals. This is shown by the “Young Professional Survey 2015” from Universum. The survey also raised the question of which employer characteristics young professionals particularly value.
Accordingly, must Companies not only offer an attractive basic salary, but above all make sure that the performance of their Employees value and that the work tasks are demanding. Young professionals also attach great importance Executiveswho support their professional development.
And last but not least, it is the attractiveness of the products and services that makes a company a sought-after employer. All of these attributes are attributed by young professionals to the major German automotive companies.
The survey also brings to light what goals young professionals have in their Career pursue. The number one career goal is and remains a balanced one Work-Life-Balance - but it is for Women much more important than for men.
The desire to have a secure and stable job and to be intellectually challenged at work are also particularly common among women. In line with the cliché, it is mainly men who wish to become a manager with a managerial position: almost every second person has this Objective set, while among women it is not even one in three.
Companies that are particularly interested in female young professionals should also be particularly interested in the following findings: Women are somewhat more dissatisfied with their current employer than men - on a ten-step scale, they gave 6,7 points on average, while at the men were 7,1 points.
This difference may seem slight at first, but further results suggest that 29 percent of men would most likely recommend their employer - but only 25 percent of women would do so; not less than 36 percent of women want to change their employer within just one year - compared to 29 percent among men.
The main reason for the change is a better remuneration for both sexes. As far as that is concerned, women still have to look to the end of their lives. Those who have studied economics will receive an 50.000 Euro annual salary as young professionals, but only if they are a man. His female colleagues are compensated on average with just around 41.000 Euro.
All rankings of the “Young Professional Survey 2015” can be found on the Universum website: universumglobal.com/rankings/germany/
From February 2011 to March 2017, Stefan Lake was Country Manager Germany of the employer branding consultancy Universum. Stefan Lake studied business administration with a focus on marketing at the University of Bremen. He has particular expertise in the development of authentic and sustainable employer positioning as well as in quantitative and qualitative market research, brand consulting, brand development and communication consulting. All texts by Stefan Lake.
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