{Replica} Creative advertising doesn't have to be expensive: How L'TUR advertises with the Pirate Party

Creative Advertising must be expensive? Sometimes the opposite is the case. Sometimes even really bad advertising is really good – Twitter already has it successfully fooled.

Write errors with funny associations

This billboard in Berlin-Wedding, a district that isn't particularly hip, had mine last week awareness excited: Not because it was so elaborately and creatively designed, at least not on purpose.

Not because the content is particularly creative. Rather, the spelling adapted to the width of the boards and also the spelling mistakes aroused some associations and made me grin spontaneously. What do I have to imagine under a pig ear junk? And what are snail Americans?

Whoever attracts attention wins!

The books on the subject (advertising)

I feel natural clearthat these are baked goods that are so wonderfully wrongly combined that I would go back to the store to take a look at them.

And that shows: To have funny pictures in the Head of the viewer, sometimes all it takes is a few spelling mistakes. No expensive agencies that work on expensive campaigns with great effort and thinking spaces adapted to the lifestyle of the target group.

High advertising effectiveness in the car parade

I found this one pretty awesome too Idea, to bring the own product as close as possible to the football fans, thought up by business people during the last football World Cup: At the Autocorso.

Because who is here with his company car on which he is advertising for Companys does, participates, has a large audience. If he takes part out of joy about the victory of his team, that's legally completely correct. But he still made advertising for himself. The only question is whether you really reach the right target group in this way or whether you simply risk defects in the car!

By the way: there is even an Oscar for truck advertising! The “Rhino I Rolling Advertising Award is the most important award for creative truck advertising in Germany, endowed with 185.000 euros. With the “Golden Rhino”, the most creative new truck motif for Germany's motorways is chosen annually - on the initiative of the promotional association of truck advertising (FdLW) and trans-marketing GmbH.

Tasteless advertising for lawyers

Discounts for your success (advertising)!

Unusual advertising is not always particularly original, sometimes it is really tasteless. As this example from communication consultant Timo Lommatzsch shows ...

Communication consultant Timo Lommatzsch) demonstrated via Twitter yesterday that lawyer advertising is also really tasteless: Below he posted this self-made photo with a child's drawing demonstrating an allegedly harmonious year from a child's point of view - lawyer included. It was the German Lawyers' Association that committed this bad taste. Well then happy new year!

Digital on the advance

For excitement at the pirate party, however, this Choiceadvertising by the tourism company L'TUR, which flirts with the election victory of the Pirate Party in Berlin. That was probably funny and up to date, but is wrong for several reasons.

Personally, I'm happy that the entry of 15 pirates into the Berlin Parliament caused such an echo nationwide. Tonight, for example, Christopher Lauer is visiting Stefan Raab. This suggests that that too Internet in our Society becomes more and more important.

Funny and modern?

But what the last-minute tour operator L'TUR has done goes a bit too far and also misses the target group: “Even better than 15 seats in parliament? 15 seats on the beach ”is in the top right corner. The orange logo of the Pirate Party is emblazoned over it, quite hidden in all the pink.

L'TUR probably wanted to be particularly funny and modern. But it is not - and for several reasons: On the one hand, nobody understands this joke if it is not related to politics / Berlin / Internet.

Who recognizes the joke?

Well, that the pirates have moved into the Berlin Parliament, even the Swabian housewife heard in Hintertupfingen. But that's exactly 15 - that's where I have my doubts. And that makes exactly the joke of this advertising.

At L'TUR, by the way, they don't seem to be all that aware of the matter themselves for sure to have been – otherwise would one have slapped the advertisement a bit bashfully in the top right corner?

Past the target group

Apart from that, the advertising simply misses the target group: the internet-active, young people I know are more likely to be sustained thinking and ecologically interested. I doubt whether they would book a last-minute holiday in Mallorca or in Dubai.

Finally, there is the question of copyright: Even without the use of the pirate logo, I would consider the saying tasteless to questionable. After all, what does politics have to do with a package holiday? Nothing! Someone at L'TUR probably has fast acts without thinking twice!

Infringement of trademark law

However, the use of the logo is a violation of trademark law. At least – and I assume so based on the discussions on Twitter – if the pirate party has not allowed L'TUR to use the logo. And apparently the logo is yes as Brand entered.

Perhaps it was thought at L'TUR that a party that does not necessarily stand for the observance of trademarks and copyrights (at least in the general public) will not get upset about it or that their logo will not be registered as a trademark to let?

Who makes advertising for whom?

However, the pirates are more relaxed about it and ask themselves who is advertising for whom. L'TUR, on the other hand, is happy about the big one Feedback. Well, other actions were discussed more vehemently!

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