More success stories?
Shop & Newsletter they offer you:
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyright: Images created as part of a free collaboration with Shutterstock.
By Sally Hogshead (More) • Last updated on October 10.11.2023, XNUMX • First published on 13.08.2019/XNUMX/XNUMX • So far 4426 readers, 3007 social media shares Likes & Reviews (5 / 5) • Read & write comments
You already have a sense of how you see yourself. But in order to win the daily battle for attention, you also need a second one Perspektive from the outside.
If you capture your personality only from your own personal perspective, you will miss a crucial part of information about yourself. And this crucial part is the following:
To understand what's at stake here, let's turn to the Welt of marketing to. Imagine writing a blog post to raise funds for a charitable cause. You spent weeks researching and fine-tuning this post.
It's well worded. It's insightful. It has the potential to change the model for raising funds for nonprofits. You want that People read this post, agree, comment on it, take up your insights and feature your post on other blogs or even in major media. And most importantly, you want donations.
In a perfect world, this post deserves to be read. But if no one reads this post because everyone is distracted by YouTube videos of cute kittens and the inexplicably trending bacon products1, it will never serve its purpose.
It does not matter how brilliant your posting is when it just goes down. Writing a world-changing blog posting does not mean anything when nobody reads it.
Even the most valuable messages are often forgotten or ignored. If you fail to captivate your target audience, your messages will wither.
That can be daunting. If you are writing a children's book that no one reads, or if you send an offer in one eMail-Mailbox gathering dust, your messages are unheard and dying lonelywithout ever having fulfilled its purpose.
No matter how you express yourself, be it through texts on your website or the Marketing for a politician, you face the same challenge. Blogs have “readers” and politicians have “voters,” but ultimately they are all listeners who value yours message need to be convinced.
When I speak of "listeners" I use this as a collective term for readers, voters, Employees, consumers, customers, board members, shareholders, Family, media and anyone else you need to communicate with to create a Objective to achieve.
Suppose you're running for political office and you've spent a few days sweaty putting up posters all over town. You want people to see and remember your posters, and you hope that will win you votes.
But it is not enough to get the message forms And hang out there If you don't evoke a reaction from others, they have Energy wasted. You don't live in a vacuum.
A political campaign doesn't exist in a vacuum, and neither do you. you will be Success have through communicating, bonding and persuading. You're not funny if nobody thinks you're funny. And you don't share anything if nobody is listening.
Why is it inevitable that you fascinate others? During the day, you might want to get customers to buy, or you might want your community to get involved.
Whatever it is in your messages, each one of them pursues a specific purpose: you want
Every time you communicate, you want people to listen, remember this message, and look forward to future messages.
You want people to take action Behavior change or be inspired. But how do you achieve that? With the right effect, very simple - and yet so complicated.
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
You have Ask round to Career, Recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Sally Hogshead is a writer and entrepreneur who attended Duke University and worked in various agencies before starting her own agency in 1998. Her internationally acclaimed book “Fascinate: Your 7 Triggers to Persuasion and Captivation” has been translated into over twelve languages. The science of fascination is based on Hogshead's decades of research with an initial 250.000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand members of top management. She is featured widely in national media, including the Today show on NBC and the New York Times. Hogshead was inducted into the Speaker Hall of Fame of the National Speakers Association in 2012. All texts by Sally Hogshead.
RT @jobcollege: Appearance, effect, attitude - Part 2: The fight for attention: You already have a conversation ... - Recommended contribution TRDD9UkPZw # ...
Occurrence, Effect, Attitude - Part 2: The Fight for Attention #Career #feedly - Recommended contribution Jtxv8vaCdF
RT @SimoneJanson: Appearance, Effect, Attitude - Part 2: The fight for attention - - Recommended contribution Yatn37gV5J
Occurrence, Effect, Attitude - Part 2: The Battle for Attention via OCCUPATIONS - Recommended contribution 3MvO8pWrpi
Occurrence, Effect, Attitude - Part 2: The Battle for Attention via OCCUPATIONS - Recommended contribution x5j2g9ewjK
Post a Comment