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By Georg Treugut (More) • Last updated on October 06.03.2022, XNUMX • First published on 16.01.2019/XNUMX/XNUMX • So far 5240 readers, 3604 social media shares Likes & Reviews (5 / 5) • Read & write comments
Whether in the small Talk, at the Networking at trade fairs or at Business-Event: The business card is the most compact way to present yourself or your company. And the first impression counts. But what is really important when creating business cards? 10 tips!
The business card is mandatory at a business appointment, but it also helps to introduce yourself briefly and concisely in a private environment. The simple rule here is: one look and all the essential information is available.
Everything that makes a first impression of a company and Employees conveyed. But not every business card is actually received. An overview of what you should pay attention to when designing and using business cards:
A survey on behalf of Vistaprint among 500 small businesses in Germany showed: When asked about the most important marketing tools, the business card ranks second behind the company website.
The business card is the symbol for the real "handshake"; and personal contacts are an important basis for business, even in the digital age Success.
The business card is a standard but by no means standardized. There are a variety of ways to personalize your own business card.
The meticulous selection shape and format, paper thickness and design, the business card can do this unique as the company or the bearer of the card do.
The business card spiegelt reflected the company. If the work ethic is more formal, the business card should be simple and clear .
On the other hand, if the company offers creative and imaginative products or services, the business card features intense colors and a slogan.
The business card should best be designed based on a corporate design. But if this does not exist, then the card should always be planned in conjunction with other marketing materials, such as the website.
In addition, there are providers who offer a variety of design templates for business cards that you can simply "fill" with his data.
The classic format for a business card is the format of the check card (about 55 x 85 mm) - but nothing is firmly defined in the business card. This allows the format to be used vertically or horizontally. A narrower version attracts the attention.
A square business card looks very compact. Rounded corners give the business card an individual "touch". At the founder fair deGUT in Berlin, it was an important argument that the card in credit card format fits into every business card pile. In other words, if you want to attract attention, choose a format that falls out of the pile.
The times are over when the correct company name of the Company and all contact details of an employee in German and English had to find their place on the business card.
Less is more: Focusing on the essentials is the order of the day, for example
startupFounders should consider whether they should initially order a small number of their business cards, because experience shows that personal data can change fast can change. If this is the case, an up-to-date business card can be printed quickly.
A business card should be able to be used for a long time without looking worn. In addition, she should not give the impression of mass-produced goods.
The feel has a significant part in how high-quality the business card appears. This is where the paper thickness comes into play: Paper thicknesses from 330 g/m2 are popular. Such business cards don't crease so easily and that Customer has something in the Hand.
For a few years there has been a trend to use extra strong paper with 650g / m2 for the business card. The thicker the paper, the thicker the edges of the business cards and thus room for color!
With the color core of the business card can be set another shade. Paper thickness and color kernel emphasize the high quality of the card.
Special paper structures such as linen paper or natural cardboard can be felt.
Finishes with spot varnish and a highlighting by means of relief printing direct the haptic awareness on the map and often cause an "aha effect".
Modern business cards are statements and generate attention. The brave will be rewarded!
There are many ways to design your own business card. When choosing a business card, everything is allowed that suits the company. For example:
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Georg Treugut is a marketing expert at Vistaprint, founded in 1995 and now active in more than 20 countries. The marketing service provider has also been present in Germany since 1999. Over 17 million customers use Vistaprint services worldwide. In 2017, the company had total sales of $ 1,3 billion. Vistaprint is part of the Cimpress Group, founded in 2014. All texts by Georg Treugut.
I also think that the business card is an absolute must for every businessman. The simpler it is held, the more people it potentially addresses. Therefore, one can say very well that less is more here. A too-weird or garish design may be appropriate for an artist. But the average worker should stay on the ground here!
Hello Ulrike, Thank you for your good, detailed explanation!
For me, your blog is one of the best HR and career blogs ever. If not the best ever!
The week after next I have a job interview - I can use new business cards there!
That's probably a post from 20 years ago.
Today one transfers that from mobile phone to mobile phone.
There are uncertainties as to whether you can use Bluetooth, email or Whatsapp should do.
The Filofax with 300 business cards standing in the office / standing; probably only found in the museum.
Just at fairs, getting 20 pieces of it in one day means having a pile of 1,5cm paper. Where should one go? How should one put it down and find it again?
The thicker the card is, the faster you throw it away, because the most space is saved by throwing away the thickest card.
Hello Mr. Prieske, thanks for the comment, you will not believe it, but I'm also in the process of making business cards because it simply can not be done.
The mobile-to-mobile transmission works well only in theory.
Regards
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