As of today, I am holding a three-day seminar on “Blogging with WordPress” as part of the Artwert campus. The participants learn how to create their own blog - and can take their blog home with them afterwards.

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What is the summer campus?

The ARTWert SummerCampus is an event of the WeTeK Berlin gGmbH: – Workshop for new technologies and culture, which is funded, among other things, by the European Social Fund and the Berlin Senate Department for Education, youth and science and cooperates with the BMW Guggenheim Lab.

This year's summer campus is dedicated to social media Communication. The potential for that Marketing, free software like WordPress, communities like Facebook, financing options such as crowdfunding and legal Ask are in focus. But also aspects like Time management gets attention.

When, where, what?

The workshop offer offers you active support in professionalizing your creative appearance in real and digital Welt. The modules do not overlap in time and can be combined or booked individually.

My event, module 3, entitled “Blogging with WordPress” will take place from Thursday, July 26th to Saturday, July 28th, 2012, from 09.30am to 16.30pm in the WeTeK seminar center on the Pfefferberg.

Social Media - community building and added value design

The Internet offers thanks to search engine optimization and social media tools such as Twitter, Google+ or Facebook Excellent opportunities, almost free of charge a wide Audience to reach. But successful OnlineIn addition to technical know-how, marketing also means designing headlines and texts in a creative and exciting way and offering the reader added value. This is the only way to build a long-term community.

But how do I write good texts? What special features do I have to consider when writing online? What does search engine optimization actually mean? And how do I link the various social media tools together for efficient use? At the end draw up You under guidance a simple Facebook-Page.

Blogging - for privacy and SEO

Your own, self-hosted blog should be the control center of your online activities: This is where all social media activities converge, this is where you archive your texts and this is where you act. This has several advantages compared to other social media tools: You have all your content and data on your own server. And these are for sure, even if the (free) provider suddenly changes the terms and conditions.

But having your own blog has even more advantages: You will be found more easily in Google and listed in the top positions – with corresponding reactions from potential visitors customers or media. And you yourself can structure your content better and also old ones at any time Article find it again after years. Facebook or Twitter, on the other hand, work more like instantaneous water heaters: the content appears, but disappears completely fast again goodbye in oblivion. Having your own blog is therefore an indispensable tool.

Basics of blogging

This seminar provides the Basics of blogging with WordPress: what are widgets and menus? How to write articles and pages? How do you moderate comments? And how do you choose a suitable WordPress theme and build the blog in a user-friendly way?

Also the domain registration is treated - after all, the name for the later marketing of the blog (keyword SEO) is crucial. And how do you actually choose a suitable name for the blog? It also explains how to find help for WordPress quickly and for free. Finally, the installation of a self-hosted blog with its own database will be demonstrated.

Overview of content

In the three-day workshop, the basic principles of blogging are explained with WordPress. You create a blog on wordpress.com. The following questions are answered:

It also explains how to find help for WordPress quickly and free of charge. Finally, the installation of a self-hosted blog with its own database is demonstrated.

Here participants and other interested parties can find my slides on the topic:

SlideShare Note: If you don't see any slides here, you have to activate the option “Watch videos” at the end of the page under “Privacy and Cookies”!

Except for already strong web affinity please bring along:


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