Your shopping cart is currently empty!
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Magazine, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyright: Image rights at udl Digital. The video footage was provided by the creator of the video.
By Simone Janson (More) • Last updated on October 06.12.2012, XNUMX • First published on 06.12.2012/XNUMX/XNUMX • So far 5397 readers, 1180 social media shares Likes & Reviews (5 / 5) • Read & write comments
This Thursday at UDL-Digital in the base camp Christoph Keese from Axel Springer and Kay Oberbeck from Google their highly contrasting positions on ancillary copyright. The whole thing was moderated by Cherno Jobatey, who asked whether the whole discussion was ultimately about 1 euro. You can now listen to the discussion exclusively here.
Unlike Jobatey's casual statement and the heading of this article, and as the "handout" in the photo above suggests, the subject is pretty serious.
Google is to be obliged by law to pay publishers license fees for the use of teasers (ie short texts) in the search results.
The reason for this is that there is a gap in protection, since other users such as e.g. B. record producers already have an ancillary copyright. The ancillary copyright is also necessary to protect press publishers from unfair exploitation Performance protected by search engines.
Against this law forms in the Internet for years Resistance, Google recently started an anti-LSR campaign as the main target of the publishers, which is being discussed with some ambivalence on the Internet.
Arguments of the opponents are, among other things, that press publishers are already sufficiently protected by the copyright. Moreover, every publisher can secure their information offerings by not placing them free of charge on the Internet. In addition, indexing could be blocked by search engine.
In the discussion on the right to the right of performance, two opposing poles had developed: Axel-Springer-AG as the main advocate of the bill and Google.
And exactly that met on the St. Nicholas Day 2012 now at UDL-Digital in the form of Director, Communication and Public Affairs, Google DACH, Nordics, Benelux and Christoph Keese, Group Director Public Affairs of Axel Springer AG.
Above all, I found three highlights of the discussion exciting: Cherno Jobatey, who addressed Fraga to Christoph Keese, about what the sum would be.
And Keese, who after some back and forth finally named an (arbitrary) sum for the snippets from all German press products, namely 1 euro per half year. "That's really cheap now," joked Jobatey. Is argued about a 1 here.
Exciting for me also the discussion between Matthias Schindler aka @pressroi and Keese. Schindler asked directly whether Keese had any idea how to separate press products from non-press products,
ME is a fundamental question, because it shows that the LSR as planned is not technically correct at all. Christoph Keese, on the other hand, did not understand the question and did not consider the aspect important.
However, Keese went on to Schindler more or less directly: he was tired of being hired on the Internet as someone who is either stupid or lying.
Note: The extremely interesting, almost one-hour discussion I had first recorded, but this audio file has now been replaced due to the poor sound quality due to the 20-Minutes video of UDL-Digital (see above).
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
You have Ask round to Career, Recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
[...] Further reports on the UdL Digital Talk were published by kriegs -recht, heise, Meedia, die Netzpiloten, by Presseschauder, by heyeje, in the writing room, by Jens Best and by Berufebilder. [...]
Post a Comment