OPINION! Gründerplus managing director Tim Arlt on crowdfunding for start-up financing: “We found ourselves without further ado”

Tim Arlt is the managing director of the recently founded Gründerplus GmbH, which specializes in the holistic support of founders in e-commerce. This collects under the motto "A crowd for the crowd" Company via crowdfunding that Capital for the development of the Gründerplus crowdfunding platform. Tim Arlt, who holds a degree in business administration, is a board member of the Händlerbund, the largest online trade association in Europe, and one of the leading providers of legal texts in the Internet. The key points of his work include brand strategy and corporate development.

Crowdfunding for StartUps is still very unusual in Germany - how did you come up with the idea?

We started with the Gründerplus Infoportal, which informs 2011 StartUps about interesting founding topics since September. Two months later, our Gründerplus incubator went online.

This supports start-ups in the context of founding a company both in the development of the business idea, about their Financing, up to the successful market entry. The Idea to the Gründerplus crowdfunding platform was significantly influenced by the Händlerbund as the initiator of the Gründerplus company.

And how did you proceed?

In March 2012 we presented a pre-release version of our Gründerplus crowdfunding platform. Under the motto “A Crowd for the Crowd”, we quickly established ourselves and, via crowdfunding, raised the necessary capital to develop the final founders' plus crowdfunding platform.

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On April 30.04.2012th, 100 the 50.000% was cracked. The targeted €XNUMX has been reached and the development of the Gründerplus crowdfunding platform has been secured. The SALE “A Crowd for the Crowd” runs as planned until May 20.05.2012th, XNUMX.

What do people have to support you?

Anyone can access the platform directly from an amount of €50 invest and thus acquire a long-term silent participation in Gründerplus GmbH. The investment can be held for up to 10 years with a minimum interest rate of 3% pa

We also have a lot of positive things Feedback obtained.

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So you yourself as your own showcase! But how does the crowdfunding work on your platform?

On the final platform, the Founders to the investors in the form of an image clip, a business plan and a fact sheet. Due to the clear focus on the field of e-commerce, the projects are presented to investors who are particularly interested in this topic.

Another special feature of our platform is the legal support of the trust accounts for the administration of the investments made. And the minimum deposit amount to be invested is only €50. This will not only financially strong Business Angels in the Investment involved, but private individuals can also participate.

When will the project be online?

Probably in June 2012!

Why are such funding models necessary at all?

Through my many years of work in the Händlerbund and the cooperation with Online-Shop owners turned fast a need for financial aid especially for start-ups in e-commerce.

Numerous innovative and forward-looking business ideas are already failing to find a capital because they fall through the grid of banks and credit institutions and thus receive no funding.

There are already many crowdfunding platforms. Is your market segment - StartUps in eCommerce - not very special?

Financing problems not only have start ups, but also existing companies, which can not remain marketable and competitive due to lack of financing beyond the seed phase.

The current foundations already show an upward trend. We therefore regard the demand for alternative financing models, including crowding-up, as continuing to grow.

Why do you feel better than the competition?

our Opinions according to many of them will not be able to keep up due to a lack of differentiating features and will be selected as a result of natural market selection. When the first holdings come to an end, the investors' concrete empirical values ​​will ensure that there is a renewed need for discussion.

Only then will it become clear which companies really successfully were and were able to generate a good return for the investors. Gründerplus builds on a long-term platform structure. Competent investor support plays a central role in this.

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