Many events in Internet are for many People scary. Because the fundamental change that this new form of Communication brings with it, seems to be one thing above all: uncontrollable. Yet it is tried again and again.

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The reputation management myth

Nevertheless, prominent people in particular try again and again to use the Internet check, yes to want to dominate. Maybe she sees Solution Yes, it looks completely different: we simply do without any control at all! This is not as absurd as it sounds at first glance.

In 2003, singer and actress Barbara Streisand sued photographer Kenneth Adelman and website Pictopia.com for $50 million. Reason: The website featured an aerial view of her home among 12.000 other photos of the California coast. However, the process really sparked interest in the picture and not only spread it thousands of times on the Internet, but also the world Informationwho lives there. This phenomenon has since been known as the Streisand effect: someone loses control because they want to use force to enforce it.

Streisand effect: fear of losing control

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