Amazon has long been one with the traditional model Online-dealer connected. In recent years, however, Amazon has emerged as one of the most notable Companys of Welt crystallized. What is the secret of success? And how can you use it for yourself?

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Success Secrecy Versatility

The basis for the big one Success from Amazon is its extremely complex business model: Amazon now includes numerous eCommerce subsidiaries such as Zappos, Javari.de BuyVIP, etc.

In addition, Amazon also offers its own products, including services in the field of cloud computing, with the Kindle e-book reader and Amazon Basics. The company thus provides storage and computing capacities, a range of services that no one initially connects to an online retailer.

Extended value chain

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Amazon has thus succeeded in expanding the value chain using infrastructure services such as web services (AWS) and EC2. In addition, both dem customers, as well as the providers offered services on all dimensions, as shown in the previous figure.

Thus, the use of the Amazon Marketplace is open to both the trader and the private customer.

Customers become business partners

As is well known, a private customer can appear as a buyer. Here he receives as Customer Personal purchase recommendations or cross-selling recommendations, which he can have delivered the next day using Amazon Prime.

In addition, a buyer has the possibility to create their own wish list or to write reviews about the experience with a purchased product.

Private individuals become suppliers

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In addition, a private customer can also act as a provider and, for example, new or used items via the Amazon Marketplace merchandise.

It is only important that the one to be sold Article is already listed on Amazon because, unlike commercial customers, private customers cannot list individual items in the Amazon catalog.

The Advantage program

In addition to the volume, Amazon also offers the opportunity to distribute its own titles in the form of books, audio books, music CDs, video DVDs, etc. through a self-publishing house.

At the level of commercial customers, they can act as buyers and use the Amazon Prime Service for their corporate account to reduce the transaction costs of procurement.

All Amazon services are open to the customer

On the vendors' side, the entire spectrum of the Amazon services is available to the commercial customers, from the fulfillment and e-payment services to the aforementioned Amazon Web Services as well as the Elastic-Compute-Cloud, also called Amazon EC21.

The Amazon Elastic Compute Cloud Web service (Amazon EC2) lets you adjust computing capacity in the cloud. It is designed to help developers scale the computing power of the Web.

How to use the Amazon web service?

Obtain and configure capacity with Amazon EC2's simple web services interface. It enables you to have full Control about your computing resources and running on Amazon's computing environment.

Amazon EC2 reduces the time required to acquire and boot new server instances to minutes. So you can increase the capacity as your computing needs change fast scale in both directions.


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