How to use social networks properly: filter, filter, filter. But how does time management work? Work organization on the social web?

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Pure type thing

Social media is free!? This is one of the biggest misconceptions that many make People still attach. Because not only do we use our data to pay for the free use of services such as Twitter or Facebook. No, depending on what we want to achieve, we also need a lot of (working) time and Energy into the Engagement put. Unfortunately, the matter cannot be dealt with as incidentally as many would like it to be. And especially Corporatewho have favourited social media Marketing-channel, have to deal with it extensively and continuously deliver added value. This brings us to the question: how much time does social media really cost? And how do we best organize ourselves?

The question of how much time is needed can be answered very easily. Or maybe not. The answer is: it depends. Namely what and who you want to achieve in social media. Do you just want to know what your friends are doing or find out about the whole world? Do you just want to consume or become active yourself? Are you already active or just starting - in that case the effort will probably be greater at the beginning. Therefore, the time spent is different for everyone.

A detailed study published by MTV Networks in cooperation with Volkswagen and Nielsen Research in autumn 2010 shows just how different they are. Topic of the MePublic study: The usage behavior of young people in social media. In 9 months, more than 26.000 participants in the Age from 14-29 years surveyed in 10 countries. Some of the participants from Germany, Great Britain, Italy, Spain, France, USA, Japan, Mexico, Australia and New Zealand also led Online-Diaries about your experiences, which you discussed with the makers of the study. In the preparatory phase, around 200 academic research papers, commercial market media studies and press publications had previously been analysed. In addition, the elaboration of Ask the MTV Network used intensively to capture cultural differences as well.

Different intensities in use


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