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By Anita Hermann-Ruess (More) • Last updated on October 04.09.2023, XNUMX • First published on 06.04.2018/XNUMX/XNUMX • So far 8497 readers, 2670 social media shares Likes & Reviews (5 / 5) • Read & write comments
How do you design one Rede really good? What stylistic devices help that awareness to win the listener? This is about the perfect stylistic device par excellence: Concise metaphors.
Many of us have already learned that in school: In short, the seasoning is the spice. But also: Metaphors make speeches more vivid. How do they work together?
Quite simply: In the combination of concise metaphors come out. A quasi ideal stylistic device.
If we one message to the man or the Ms. want to bring, then there are different ways to make it a little more catchy:
We produce conciseness when we limit ourselves to the essentials: short sentences, crisp formulations, striking statements.
Here, too, as with other rhetoric tricks, the listenerBrain again Energy and delights in the efficiency of speech. As a result, what is said sticks better.
Above all, pour your core messages into short and crisp slogans. Einägigleit is trumps.
As a result, this message has a high probability of being well received, especially by People im Audiencewho attach great importance to conciseness, clarity and brevity.
This rhetorical principle is called "Brevitas" and is ideally suited to pour your central messages into short and crisp slogans.
Comparisons, analogies and metaphors are helpful in understanding. They are structures for understanding and linking things on the basis of what exists.
An example: The new is similar to the known / the new corresponds to the known like this: ...
It is important to look for the comparisons in the lifeworld of the listeners. What we learn in early childhood becomes the foundation for more Things to Learn.
New fabric must be attached to the existing one Background to be attached. This is the only way to create a stable knowledge network. This is how the neurons in our brain work.
Attention research can prove that nothing captivates our attention like human faces.
The animated fascinates us more than the inanimate, the moving more than the rigid, the concrete more than the abstract.
This principle takes advantage of the rhetorical figure, which transfers the qualities of living beings to inanimate objects, the personification.
Through this personification, even a dry lecture is vivid, original and dynamic - he lives, so to speak.
Some typical rhetorical figures at a glance:
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Anita Hermann-Ruess is a rhetoric and communication expert and lecturer at various universities. Anita Hermann-Ruess (MA). She studied rhetoric at the University of Tübingen, is the author of several books on effective presentation and captivating rhetoric and a lecturer at universities and technical colleges. The company she runs, Hermann-Ruess und Partner, advises companies and organizations on all questions of convincing business communication, from the right words to the choice of the right communication channels, which are playing an increasingly important role today. More information at www.hermann-ruess.de All texts by Anita Hermann-Ruess.
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