Who on social media at the Job Search successfully wants to be is good to be found for the right keywords. A current LinkedIn evaluation leads to the question: How do you do this in a particularly original way? And is originality at all useful?

Infografik_Buzzwords_DE_LinkedIn

Innovation in the herd of sheep?

Those who follow the herd will only see asses - that's roughly how you could describe the results to which that Business-Network LinkedIn apparently got in a current evaluation:

According to LinkedIn, based on its more than 400 millions of user profiles worldwide, the Top 10 has identified the most frequently used buzzwords in Germany, industry-specific and internationally - all related to the year 2015.

What is the Buzzword ranking?

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Whoever now asks what this should bring, let it be said: Very much. On the one hand, the right keywords help in user profiles, to be found targeted on specific topics.

On the other hand, one can stand out from the crowd in an original and creative way through the appropriate buzzwords.

Everyone wants to be original

Everyone wants to be as original as possible - but LinkedIn also comments in his press release on the evaluation:
"However, if you look at the self-descriptions of professionals in career networks, you can read the same on many profiles: everyone has leadership skills, think strategically, are motivated and of course creative - or at least want to be."

Low competition or high search probability?

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However, the profile buzz wording in social media is also a bit like search engine optimization: If one takes original terms with low competition, but which are far too rarely searched, this is original - but maybe not effective.

On the other hand, those who frequently use searched terms must expect high competition - and is also not very original. Here it must be weighed.

How do people see themselves?

This evaluation is also interesting with regard to the question: how to see People oneself? And what values ​​do they value? And what do you think others expect of you?

This becomes particularly obvious when you look at the buzzwords of the students, who do not speak with experience but with enthusiasm, Commitment, innovative thinking or a sense of responsibility.

The most common buzz words

So that you know what the Rede is, here is an overview of the most common buzzwords. What's interesting is that it's not just the Germans who use the appropriate terms to describe themselves.

Most users claim to have leadership qualities, even on a global average. From a global perspective, attributes are also very popular Motivation and creativity.

The Top 23 of the most frequently used keywords in Germany

  1. leadership qualities
  2. strategically
  3. motivated
  4. kreativ
  5. Expertise
  6. passion
  7. responsibly
  8. success story
  9. successfully
  10. dedicated
  11. international experience
  12. innovative
  13. analytically
  14. extensive experience
  15. dynamic
  16. specialized
  17. Ready for Action
  18. devotedly
  19. communication skills
  20. ambitious
  21. solution-oriented
  22. much experience
  23. viable

The top 10 of the most used international keywords

  1. leadership qualities
  2. motivated
  3. kreativ
  4. passion
  5. strategically
  6. successfully
  7. dedicated
  8. devotedly
  9. extensive experience
  10. success story

The Top 9 of the students in Germany

  1. motivated
  2. passion
  3. kreativ
  4. ambitious
  5. leadership qualities
  6. Ready for Action
  7. dedicated
  8. innovative
  9. responsibly

Differences depending on the industry

When analyzing the LinkedIn Buzzwords, there were also subtle differences between individual professional groups:

Marketing professionals are always creative, but sales specialists always work strategically and HR have leadership skills. Students, on the other hand, prefer to describe themselves as “motivated”.

The top 24 in human resources

  1. HR
  2. leadership
  3. strategically
  4. expert
  5. motivated
  6. passion
  7. international experience
  8. success story
  9. initiative
  10. responsibly
  11. solution-oriented
  12. successfully
  13. dedicated
  14. dynamic
  15. innovative
  16. multinational
  17. specialized
  18. kreativ
  19. communication skills
  20. extensive experience
  21. powerful
  22. devotedly
  23. ambitious
  24. analytically

The Top 24 in Marketing

  1. Marketer
  2. kreativ
  3. strategically
  4. passion
  5. motivated
  6. expert
  7. leadership qualities
  8. success story
  9. dedicated
  10. successfully
  11. innovative
  12. international experience
  13. responsibly
  14. dynamic
  15. analytically
  16. extensive experience
  17. Ready for Action
  18. ambitious
  19. communication skills
  20. specialized
  21. multinational
  22. cross-functional
  23. positive work
  24. much experience

The Top 23 in sales

  1. strategically
  2. leadership qualities
  3. success story
  4. successfully
  5. expert
  6. international experience
  7. motivated
  8. responsibly
  9. dedicated
  10. passion
  11. kreativ
  12. innovative
  13. extensive experience
  14. dynamic
  15. analytically
  16. much experience
  17. mulitnational
  18. directed
  19. specialized
  20. communication skills
  21. viable
  22. Ready for Action
  23. powerful


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