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By Lars Schaefer (More) • Last updated on October 13.06.2022, XNUMX • First published on 23.11.2016/XNUMX/XNUMX • So far 5240 readers, 2687 social media shares Likes & Reviews (5 / 5) • Read & write comments
An elevator pitch draws the attention of potential customers customers in 30 seconds on the advantage of your offer and thus maximizes the chances of a successful outcome of the sales pitch. "The Emotional Elevator Pitch" helps with the drafting and Implementation.
“Sales pitch during an elevator ride” is the literal translation of the term elevator pitch. A well-prepared elevator pitch will take you further where you only have little time to get a potential customer in Conversation draw and pique his interest, whether at a trade show, at a network meeting, or actually while riding in an elevator.
With the emotional elevator pitch, you develop an elevator pitch that combines the unique features of your offer with the current needs of your particular customer and appeals to you on an emotional level.
You develop an emotional elevator pitch in three steps:
Being able to convince within 30 seconds takes a few hours Preparation, exercise and optimization. If you want to reach customers with very different needs and/or serve different aspects of customer benefits with a wide range of services, you would do well to develop more than just an elevator pitch. If you do the following three steps implement it using concrete content, you are developing your first emotional elevator pitch.
So that too Effect can show, practice it thoroughly before the Spiegel before trying it out in professional practice. And: Hardly anyone manages the perfect elevator pitch right away. Take the time to tweak, maybe even replace, your first draft until you find a wording that does the trick needs your customers and what is special about yours Performance almost perfectly connected.
Get clarity about your customers, your relevant differentiators, and the needs of their target audience as well as your own Set. Write down the answers to the following three questions as precisely as possible:
After you have clarified what your Customer want, and what you want, it is now a matter of using this information to come up with the specific elevator pitch forms, an (imaginary) discussion guide that should lead you to your goal in 30 seconds. This discussion guide always consists of the four elements: salutation, starting point and request.
Lars Schäfer is a speaker, trainer and is considered a leading expert on the subject of “Emotional Selling”. After training as an industrial businessman and marketing specialist, he worked for 15 years in the office and in the field. Since 2004 he has been an independent sales and communication trainer specializing in “customer loyalty through emotional selling”. He offers sales training for the field service, shop staff and sales engineers. More information at www.emotionalesverkaufen.de All texts by Lars Schäfer.
Emotional selling in 3 times 3 steps: Arouse interest in 30 seconds from Lars ... via BERUFEBILDER - Recommended contribution Ikr3BJbR05
Emotional selling in 3 times 3 steps: Arouse interest in 30 seconds from Lars ... via BERUFEBILDER - Recommended contribution wXzjniuzWZ
RT @jobcollege: Emotional selling: Arouse interest in just 30 seconds: An elevator pitch directs the traffic ... # B ...
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