Lars Schäfer
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Lars Schäfer is a speaker, trainer and is considered a leading expert on the subject of “Emotional Selling”. After training as an industrial businessman and marketing specialist, he worked for 15 years in the office and in the field. Since 2004 he has been an independent sales and communication trainer specializing in “customer loyalty through emotional selling”. He offers sales training for the field service, shop staff and sales engineers. More information at www.emotionalesverkaufen.de
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Convince customers through sales communication: customer journey with feeling
Companies do a lot to attract customers to a sales pitch. What is often overlooked: The customer journey is at least as important. Make a Good Impression The end of the sales pitch, the deal with the customer and the impression you make is often even more important than winning new customers. Because depending on...
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Authentic & sell well: trust counts!
Trust is important, especially when it comes to selling. Because people buy from people. And without trust, other people will not buy from you. The personality decides! What is the first thing you do when you are planning a new purchase, for example a new television? Then “google” the latest models first and then you will be literally amazed by the offer…
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Authentic & sell well: 7 tips for storytelling & body language in sales
If you want the cash register to ring, you have to respond to the wishes of your customers. But that's always easy to say. 7 quick tips for more empathy in sales. Empathy counts: Responding to customers Important in emotional selling also means noticing how your counterpart really ticks. Customers can usually determine this based on the following aspects:…
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Sales leads: 6 tips for perfect completion
In a sales or customer meeting, one thing is particularly important: the conclusion. And that in both senses of the word, because how you end the conversation is crucial for the customer journey. Ensure a perfect conclusion However you graduate: please actively ensure that there is a degree at all.…
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Authentic & sell well & negotiate: Build trust & relationships through pictures & stories
Last week, our small series was about how to be authentic, but at the same time respond to the wishes of your customers. What can help: storytelling. Trust thanks to pictures and stories I would now like to use an example to show you exactly how to build trust through storytelling in detail. Because it is clear: ...
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Emotional selling in 3 times 3 steps: arouse interest in 30 seconds
An elevator pitch draws the attention of potential customers to the advantage of your offer in 30 seconds and thus maximizes the chances of a successful outcome of the sales pitch. "The emotional elevator pitch" helps with the development and implementation. Like an Elevator Ride “Sales call during an elevator ride” is the literal translation of the term “elevator…
