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For their successful, good life Information you really need: State-funded publisher with 2 brands for business & Travel, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
If you want to generate higher profits or expand your market share, you “only” have to win over the right customers. In practice, however, salespeople like to avoid this seemingly unpleasant job. Often because they lack the right tools. Don't accept excuses Acquiring new customers often sounds in the same breath as pandering or obtrusiveness. The unpleasant resonates for many sellers. Mostly sneaking...
Unfortunately, professional scheduling is not one of the strengths of many sellers. Although essential for acquiring new customers, regular acquisition is often neglected. But courageously making calls and making appointments can be learned. Regular customers alone are not enough Interestingly, both sellers and employers accept the latent neglect of regular appointments to acquire new customers. You are content with…
A recommendation often has a stronger effect than all of the seller's arguments. It is not uncommon for it to be the decisive factor in the fact that a purchase is actually made. The secret? Facts and figures are one thing. But this is where a human comes into play. Referral Marketing: The Personal Aspect A referral is an extremely effective sales tool. A recommendation is almost always…
Be happy in sales life and successful in customer acquisition! As simple as that sounds, it is difficult to do both. It doesn't have to be, because there are many acquisition paths that lead to the goal. How to find the right one. It sells easier when you laugh! Even in times of internet and eCommerce, it is still mostly...
More and more customers therefore want to take their financial destiny into their own hands, but themselves have no idea what offers are actually available on the market. They therefore want competent and, above all, independent advice. This is where the financial advisor comes in. The distrust of bank advisors is growing Banks and most independent financial service providers live from…
Do you know that? You attend a trade fair. You see a stand with interesting products and head towards it. After what felt like an eternity of waiting, we looked for a stand employee. Unfortunately, the employees are busy talking to each other. Too bad, missed opportunity! Read here how you, as a sales decision-maker, can make your trade fair stand a success. That's why many miss...
We say speed and my tissue. Everyone knows strong brands. They often represent a whole genus. With personal branding, even an entrepreneur can become a brand. And thus a customer magnet. Become a strong brand thanks to personal branding It sounds like a casual statement, but there's more to it than that: "Maybe you're a brand to me!" A saying that…
Selling is part of everyday life for many medium-sized companies. Bringing in orders is a matter for the boss, even if he is not a “born salesman”. However, acquiring new customers is often difficult because unconscious fears cause blockages. Fears are normal – hardly anyone talks about them! Fear of Rejection The word fear is derived from “anghu” which means…
Countless online shops compete for the favor of their customers with a wide variety of approaches. A recently published Bitkom study also reveals that online shoppers are very willing to switch. 60 percent willing to change Around 60 percent of those surveyed stated that they would leave the online shops they had previously visited in favor of other, more entertaining offers. It is therefore important for online shop operators to…
Companies can only survive in the future if they attract the intelligence and full creative power of top talent. Because the market is merciless. And the customers don't know any mercy. In every “moment of truth” something big has to happen. Customers always see a company as a unit Customers perceive a company as a whole. If it…
A lot of energy and time is invested in acquiring new customers. But as soon as salespeople have the customer, many fall into routine. Others fall into the regular customer trap: they think the customer will get in touch of their own accord. But customer churn can be avoided. 1. Wrong strategy Some companies encourage customer churn with their strategy. You focus...
Have you ever been “talked into” something? No wonder you can only think of negative things when it comes to sales. Sellers are well advised to think carefully about what the customer really needs, to take objections seriously and to keep promises beyond the sale. The negative image When people are asked what spontaneously comes to mind when it comes to salespeople,…
Sales staff and the self-employed know it: the procrastination of acquisitions. But “no (new) customer” is not a solution either! The unpopular acquisition of new customers is simply part of it. So how can the frustration of acquisition be transformed into a desire to acquire? Don't let any customer gap arise "Right now I have enough customers", "I'll do that tomorrow", "I have too many other things to do right now", "Today I feel...
Many companies advertise with new customer offers, but neglect their existing customers. Just think of discount battles like Black Friday. An expensive mistake, because targeted offers to existing customers make it much easier and easier to win and keep loyal, really good customers. Pearl divers for new customer acquisition About a hundred years ago there were still pearl divers who…
Customers are (not) something that can be planned. They come and go. For this reason alone, systematic new customer acquisition is necessary. However, for fear of rejection, even experienced salespeople often shy away from approaching potential buyers. No economic stimulus program for competitors Why do so many salespeople neglect the topic of systematic new customer acquisition? There are different reasons for this. It's not that rare to have...
It makes much more sense to maintain existing customers instead of acquiring new ones. But why do so many companies do the opposite? Is it really that difficult? Why pure activism is useless “Our strategy is to acquire new customers. Attack!” is the motto of many companies. Even those that are no longer start-ups but have been in business for a long time. But…
Do you know the story of the quarry where one man breaks stones in despair, another works hard to support his family and a third happily conveys the feeling of helping to build a cathedral? It depends on your own motivation and responsibility - and unrest makes you successful. The point of view determines the result All three…
If a customer is lost, the price is not always to blame. Communication often just doesn't work. Some sellers literally drive prospects away. Sample phrases can help say certain things. But they have to be adapted to one's own personality and to the individual situation. What customers really want – and what to avoid Customers want…