enter Customer lost is not always the fault of the price. Often it just works Communication not. Some Seller literally drive away prospects. Example phrases can help to say certain things. But they have to go to their own Personality and adapted to the individual situation.

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What customers really want - and what you should avoid

customers want to know where they are. You want to be taken seriously. value customers Commitment just as much as salespeople who don't talk to them. You value simplicity. Therefore, you should avoid these aspects:

  1. Bad bid management: Asks a prospect via Email for an offer, the probability is high that it will be sent by Email gets. Now it is the customer's turn: Either order - or not.
  2. Additional information by phone: It is more professional when a salesman tries to reach the requester by telephone. A call helps to find out how high the purchase probability really is. Further details can be clarified.
  3. Follow offers: It is often neglected to follow up on offers. It is unwise, if a provider, who goes with a written offer in advance, breaks off the communication to the interested party.
  4. Nobody`s perfect! When something happens, customers often even understand it - if they are informed in time and they feel that the provider is seriously trying to find a solution.
  5. Not letting faith decide over anything: It is a bad thing when customers know that the target is in danger. An offensive handling in delicate situations is even better if the offerer does not yet have a solution.
  6. Customer loss due to superficiality: Customers want to be more than just a number. As soon as a customer becomes indifferent, arrogant or audacious, the risk of losing a customer is high.
  7. Correctly formulate: In the customer contact it depends on the exact formulation. You will find below some suggested phrases for this.

Example formulations in everyday sales for ...

1…. the acquisition of new customers:

2…. the offer management:

3…. the price negotiation:


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