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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Content marketing reigns supreme on the Internet: Headlines for Googleability, texts with bullet points, tables and conclusions. What should an SEO-ready text look like? And is that still creative at all? Creativity under Google rule? Christian Brecht is a screenwriter. What also distinguishes him are his editorial skills, which he shows parallel to the screenplay, simply as an author. In…
From a guest room in your parents' house to a translation company that operates on four continents - how do you create such a career? Guest rooms instead of a garage It is often said that Scots are stingy! If stinginess means keeping operating costs low in order to build up the company slowly and react to fluctuations in the market...
Even though Google is constantly adapting its search algorithms, search engine optimization (SEO for short) is still an important part of any marketing strategy. 8 Beginner Tips. Why is search engine optimization important? Everyone is talking about search engine optimization. No wonder: Being found on the Internet is indispensable today. Because even the best content on the web fizzles out unread if potential readers can't find it. The crucial...
Keyword clusters are playing an increasingly important role in SEO for career sites and are therefore also relevant in recruiting: How are they structured and how do you use keyword clusters effectively in personnel marketing? Keyword clusters in SEO for career sites – create suitable content Keywords or keywords are the words that users use as search terms in search engines like Google…
Countless online shops compete for the favor of their customers with a wide variety of approaches. A recently published Bitkom study also reveals that online shoppers are very willing to switch. 60 percent willing to change Around 60 percent of those surveyed stated that they would leave the online shops they had previously visited in favor of other, more entertaining offers. It is therefore important for online shop operators to…
Prof. Dr. Gerrit Heinemann heads the eWeb Research Center at the Niederrhein University of Applied Sciences and teaches business administration, management and trade. The fourth and last part of the interview is about cooperative business models in e-commerce. Heinemann studied business administration in Münster and obtained his doctorate as a research assistant at the Institute for Marketing under Prof. Dr. Dr. hc mult. Herbert Meffert.
Having a great idea, founding a start-up, just getting started - that's the idea of many founders. But on the sometimes rocky road to success, many other factors are also important, a good idea alone is not enough. 10 tips for founders at a glance. General tips The idea: It always starts with a good idea, ideally one that…