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Disclosure & Copyrights: Image material created as part of a free collaboration with Shutterstock. Text originally from: “You can’t get me! Steps for digital self-defense” (2013), published by Murmann Verlag, reprinted with the kind permission of the publisher.
By Stefan Heuer (More) • Last updated on October 05.12.2023, XNUMX • First published on 26.02.2015/XNUMX/XNUMX • So far 5856 readers, 1016 social media shares Likes & Reviews (5 / 5) • Read & write comments
Nobody would seriously ask that we be financially rewarded for all the things we upload, like or share somewhere. But it can't hurt to get a rough idea of the value of our expressions online.
This is how the other side calculates when it decides what it wants to offer us "for free".
But more importantly, we don't have any in the first place Choice Whether we want to either pay to be left alone or accept a free offer and be sold in return.
"The Idea, the existence Companies benefiting from the social interaction is not that absurd or new, ”explained Economicprofessor Yannis M. Ioannides of Tufts University, opposite the New York Times.
“A lot of cafes and small restaurants let people hang out because they like other people People put on. Unusual and new is the fact that Facebook accesses information about these people for his Shop to give more penetration. The coffee shop owner does not use any personal information about me and my friends to Money zu to earn. "
To stay with the comparison with gastronomy: Hardly any café owner would become a multimillionaire if he only set up a few tables and chairs but never serves anything because each of his guests brings something to the picnic and does the work for him.
The value of the personal information of hundreds of millions of consumers is enormous. According to a study by the Boston Consulting Group, it amounted to 2011 billion euros in the EU in 315 and will rise to one trillion euros by 2020. (Liberty Global Policy Series and Boston Consulting Group 2013)
It is common practice for companies to sift through and access our data merchandise, as if we were the inventory, not the Customer. According to a study by the European Network and Information Security Agency (ENISA) looks at almost half of those it surveys Online-Services personal information as a commodity, and half of them share this information with third parties.
The researchers conclude that we have no idea what's really happening as we move online, leaving tiny digital footprints every step of the way. "Our Background about the economic value of the data, i.e. the Costs-The tradeoffs that individuals make in economic transactions involving their personal information are extremely fragmented.”
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Steffan Heuer is brand eins correspondent in California. Heuer (46) studied in Berlin and New York and has been working as a journalist in the USA for many years, including as a correspondent for “Brand Eins”. This year lives with his family in San Francisco. The book “You won't get me! - Instructions for use for digital self-defense ”he wrote with the Danish journalist and consultant Pernille Tranberg. All texts by Steffan Heuer.
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