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Disclosure & Copyrights: Image material created as part of a free collaboration with Shutterstock. Text originally from: “Supply Chain Management: How you can survive in the 21st century with networked thinking” (2015), published by FAZ Verlag, reprinted with the kind permission of the publisher.
By Erwin Langeman (More) • Last updated on October 03.01.2024, XNUMX • First published on 09.03.2015/XNUMX/XNUMX • So far 7147 readers, 1192 social media shares Likes & Reviews (5 / 5) • Read & write comments
There are magicians, but there are no sorcery in the Welt of Economy. All the magic that seems magical to us, regardless of whether it is done by salespeople, buyers or consultants, has its pitfalls.
The world of SCM is in itself fascination and magic because you go through
intelligent and klare analytical tuning of the possibilities of
create a win-win situation for individual supply chain participants
can.
One person's gain is not another's loss. The magic
of the SCM lies in what is truly common. Only through advantages for everyone
what makes common one Sinn.
Some typical sales tools are exemplary
Called SCM thoughts that actually have something in common with the
customers and thus create new markets:
In our Consulting we have often highlighted the zero-sum game between supplier and restaurateur. Why is this a zero sum game?
Because we don't have a win-win game, but rather in front of one
classic zero-sum game equation: one person's profit is the other's loss. The restaurateur's profit is the manufacturer's loss.
The answer to all of these Ask is: It is THE WORLD without a fundamental economic background.
It is THE WORLD without an understanding of SCM. It's old world thinking. What does THE WORLD look like in SCM?
The Seller should have supported the landlord in such a way that an additional paragraph would have arisen. In other words: that additional sales efforts would have been made on the part of the catering trade, which would have meant additional advantages for both.
For example, it might have made sense to add a beverage tray to the additional quantity of the summer festival, namely the so-called "sell-through".
An additional sell-through means that in fact much more is sold at the summer party than in previous years. The additional effort is not measured at the sales, because this often only leads to so-called preferential purchases of the customer.
In the world of SCM, clear benefits are sought for all those involved in the supply chain. Price reductions by the landlord could result in more sales and be able to benefit from additional sales - with the correct distribution of the Costs and risks – everyone involved wins.
Entrepreneurs, Managers and Employees make an honest effort to cover the costs in the Companies to lower. In the search for potential, there are hardly any limits to the wealth of ideas. How can supply chain management help?
Some become complex Methods and tools from logistics management are used to generate even the last cent. But what do we learn from the practical case for supply chain management? And how can we do this Success describe in 6 steps?
Erwin Langmann is a risk management consultant with a focus on transport, logistics and supply chain management. Erwin Langmann began his career in 1982 with a well-known insurance broker. This was followed by the establishment and development of the transport division for the Gerling Group. In addition to the development of the division, he was mainly responsible for broker and customer support. Most recently, Langmann was the transport division manager for the Austrian branch of the ACE European Group, where he was primarily responsible for international business. He works as a business trainer in the fields of logistics and SCM and, together with management consultant Ernst Kurzmann, wrote the book “Supply Chain Management. How you survive with networked thinking in the 21st century ”written by FAZ-Verlag. All texts by Erwin Langemann.
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