Self-marketing in social media networks is also becoming increasingly important for freelance journalists. So I was invited to the media forum in Mittweida to speak about this topic on October 12.10.10th, XNUMX. Here I present my listeners and all interested mine Presentation available for the media forum Mittweida.

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The motivation for my presentation

There is also a to the lecture Article appeared. The article, which is unfortunately no longer available online, is about the content and also that Motivation to my presentation – for example, because I believe that many journalists market themselves far too badly in Web 2.0 and that I believe that one can better reflect one's success on one's own through the Internet Hand can take.

But it is also about what dangers threatening the traditional journalism in my opinion the social web, for example, by the mixing of PR and journalism, by the side by side established media and corporate blogs - the topic, which will also be the Votrag and I again in an extra comment.

Controversy on advertising financing in journalism

Since some points, such as advertising funding in journalism, have been very controversially discussed, I would like to refer to a few more texts:

I have rolled up the discussion here again from my point of view and tried to clarify some misunderstandings, which apparently arose during the lecture.

Further information

On the other hand, anyone who is purely pragmatically interested in what forms of advertising are possible for bloggers on the Internet and useful my (purely subjective) opinion can be found in my article series “Money to earn with blogging, which is also ongoing.


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