{Replica} To the death of the Frankfurter Rundschau - macabre games for an iPad: bet won, patient dead!

To say dead live longer it is. Well, unfortunately not in this case! On the occasion of the last Düsseldorf twilight in early March, Jochen Mai had reported on speculation regarding the end of various print media. Well, a month later, the first tradition medium is on the way out.

What newspaper dies next?

I admit, the story is a bit macabre. If you look at it from today's point of view anyway. As Jochen Mai on 03. March 2011 published in the Wirtschaftswoche his contribution to the Dusseldorf Twittwoch, read that still quite funny.

There was wild speculation Rede, which of the major newspapers will be discontinued next by 2013 at the latest. After all, the theme of the event was nothing less than that Future of the media, about which agency veteran Thomas Koch, video journalist Markus Hündgen and Roland Tichy, editor-in-chief of WirtschaftsWoche, eagerly discussed. And what were the bets? May writes:

Videopunk Markus Hündgen tapped the “Frankfurter Rundschau”, media consultant Thomas Knüwer, however, on his old employer, the “Handelsblatt”. I know from well-informed circles that there is already a bet among bloggers and media professionals. The use: According to rumors, an iPad 2.

If for fun is serious

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Only less than a month later has sad reality become sad out of the funny story.

The Süddeutsche Newspaper reported yesterdaythat the entire national reporting for the Frankfurter Rundschau should in future come from Berlin - from the Berliner Zeitung, which also belongs to the Cologne publishing house M. DuMont Schauberg. Only the local section should continue to come from Frankfurt.

And who won the bet?

Management has cleared the way for redundancies. There is talk of 40 to 50 jobs that are to be eliminated. Tomorrow they should Employees be informed of the details. Since I don't know the details, I'm now wondering: Is there actually a bet that is now considered won? And who can actually look forward to a new iPad 2?

Incidentally, statements about the demise of the Frankfurter Rundschau have already given 2009 a futurologist Dr. Met Eike Wenzel. In an interview on Best of HR - Berufebilder.de® he said: And of course daily newspapers can cover their losses in the Internet not compensate fully - they need new business models, a new direction. A newspaper as faceless as the Frankfurter Rundschau, for example, cannot survive with the previous models.

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