{Replik} Spongy policy paper of the BVDW on media & network policy: Arrogant lobby program of the Papier-Tiger brand

The Federal Association Digital Economy (BVDW) eV yesterday published its current policy paper on media and internet policy. Titled “Goslaer Programm” with not a little hubris, the work wants to present the “framework conditions in a diditialen Welt” show. However: The content is expected lobbying, concrete ideas – None?

The title is supposed to be reminiscent of a party program: The BVDW presents its current positions with the "Goslarer Programm". Privacy, Online-Advertising, network blocking, copyright, network neutrality, youth protection and consumer protection. Even one (ISBN 978-3-942262-28-6) was given to the print version.

Matthias Ehrlich, Vice President of the BVDW, explains in which direction the journey should go. clear: "We are available for political decision-makers as an open and constructive partner for dialogue in order to realize the great social and economic opportunities on the Internet for the benefit of all." From the statement you can see: In reality it is a toothless paper tiger.

Concrete suggestions? Wrong!

The media and network policy paper wants to address all the key aspects of the digital economy and make economic connections visible in the context of political decisions. Too bad that the program did not go beyond the thematizing.

In the press release, this reads happily: "The BVDW gives suggestions on how the German Internet industry can be kept competitive and what social standards in terms of consumer friendliness, Innovation and data protection should exist.”

Strangely spongy

The books on the subject (advertising)

You don't notice anything in the program, the BVDW's suggestions remain strangely vague. After all, you have in Eye, where the journey should go: Consumers should consume more and more if possible. tasting: “With innovative business models, platform operators and also content providers have to customers Make offers that are attractively priced and offer the user added value, e.g. B. a rich music title repertoire. This is the only way to succeed in increasing the basic acceptance of digital content and in achieving more intensive use by the end consumer.”

Toss what does not belong together

It is no wonder, however, that one does not want to go further, as the innovative, attractively priced content is to be financed.

The BVDW had previously spoken out against paid content and the culture flat rate. The latter was immediately lumped together with performance protection for press publishers - was this done out of ignorance or on purpose?

The focus of the copyright is the consumer?

Discounts for your success (advertising)!

It is no wonder at all that the BVDW stands for an adjustment of copyright law. Whoever is the center of attention, says the BVDW also immediately: “The focus of considerations on contemporary copyright must be the needs of consumers stand, because without consumers there is hardly any opportunity to strengthen the market for digital content. " Where the authors stay and how they should finance, the BVDW does not say - or does it?

“Paid content doesn't work anyway!”

At least not with paid content. This is called flat rate, without any substantiated evidence submitted for this statement or models such as Flattr even mentioned in a word:

However, the Industry It is true that consumers are more in favor of payment based on the respective use than an abstract, flat-rate payment. This is different for connection fees, such as e.g. B. with telephone or broadband Internet connections.

In short, we believe that there are flatrates O.K. for our telecommunication offerings, because the consumer is too stupid to calculate prices. But publishers should not imitate the model, please! Needless to say, even more swipes are being distributed to the activities of public service broadcasters.

Without advertising is not it?

No wonder. After all, the BVDW has clear ideas about how content in the Internet should finance: Namely through advertising. And that decides – according to the BVDW – what content there is at all. Or to put it another way: it doesn't work without advertising.

“Online advertising represents the most important factor in the (re-)Financing of web offers. A large part of the online offers are available to the user free of charge. However, the content must be provided by the respective Companys with some enormous Costs (before) the internet offer. On the one hand, online advertising creates the possibility of offers in the first place.”

What a terrific overconfidence - if advertisers are fed with such ideas companies, I need not worry about various bad experiences. How good that there are other companies too.

Advertising as value?

But it gets even better: Because the BVDW wants us in all seriousness merchandisethat advertising is actually a value in and of itself. So we will close all content soon and only present consumers with advertising? Fantastic! Dear people, please think this through to the end!

The consumer can benefit from an intelligently designed and used targeting in the field of online advertising and thus for the user, as he receives relevant advertising as a result. Advertising itself becomes valuable for him Information.

Net neutrality is important - but differentiated please!

Of course, it is no wonder that the BVDW also speaks out against net neutrality, albeit indirectly. Technical service providers and network operators in particular should not control content - no! But network management is definitely necessary.

To anticipate the huge increase in traffic with high congestion. Double-digit growth rates and the shift of increasingly important and often time-sensitive applications to IP-based require that in the event of imminent bottlenecks Measures can be taken to a efficient and the respective requirements on account to enable load-bearing control of traffic. In future network generations, this can go hand in hand with quality-of-service commitments for certain traffic classes such as e.g. B. for video or health applications. However, the decision via the prioritization in the freedom of choice of the user, but also of the service, content or application provider.

The Digital Association Society recently emphasized that there has been no evidence of the risk of bottlenecks. And you have to let the last sentence of this quote melt in your mouth: The users should decide can – but so can the providers. Now let's guess who will have the upper hand in the end!

Conclusion

Overall, this paper looks as if you have times fast want to say something about all the important issues currently being discussed politically, but haven't thought it through to the end.

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