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By Simone Janson (More) • Last updated on October 19.04.2024, XNUMX • First published on 13.03.2020/XNUMX/XNUMX • So far 5397 readers, 2146 social media shares Likes & Reviews (5 / 5) • Read & write comments
Tourism is known to be one Industrywho lives from leisure activities. Crowdsourcing is voluntary Performance, which also takes place in free time. So how can crowdsourcing in tourismMarketing insert?
No wonder there are already some interesting approaches and ideas exists for the German-speaking area, but both fit together perfectly. The spectrum ranges from jointly developed marketing and product ideas to the collection of travel and geodata and the use of location-based services to interactive real-time travel reports.
In 2011, the search for a name for the new B 29 bypass tunnel in Schwäbisch-Gmünd made a name for itself nationwide. Because the citizens of the city were asked to submit names for the tunnel and afterwards in the Internet to vote on the proposals. The city administration sorted out only pornographic and criminally questionable suggestions and put all others on hold Choice. “Bud-Spencer-Tunnel” was the name of the winner from the net with some 10.000 votes, which came not only from the city but from all over Germany. In the end, however, the municipal council decided against the vote from the network. Small consolation: An outdoor pool was named after the Italo-Western hero.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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