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By Stefan Lake (More) • Last updated on October 25.06.2015, XNUMX • First published on 25.06.2015/XNUMX/XNUMX • So far 4389 readers, 1799 social media shares Likes & Reviews (5 / 5) • Read & write comments
Welchen Companys is the world's best place to attract students in business-related disciplines? What is the students at the selection important to your first employer? This Ask Answers Universum's current “World's Most Attractive Employers Ranking”. The ranking is based on surveys in the twelve largest economies in the world Welt. A total of over 240.000 students took part.
In the Universum ranking, which is prepared separately for students of economics and engineering/computer science, prospective engineers and IT-Experts place eight companies from Germany among the 50 most attractive companies worldwide.
BMW (13), DaimlerChrysler (19), Bosch (32), BASF (34), Bayer (43) and adidas (45) were placed in the Top 50 classified. For the students of economics, six companies from Germany are among the most popular companies: BMW (50), Deutsche Bank (15), adidas (23), Daimler / Mercedes-Benz (24), Volkswagen (32) and Siemens (36) ).
However, the majority of the most attractive companies in the world come from the USA. More than half of the top 50 companies have their business headquarters there, led by Google, which is among the top students of economics as well as those of the engineering sciences / computer science.
Among the young economists, the consulting companies PwC and EY (formerly Ernst and Young) follow on top Google. Goldman Sachs ranks fourth worldwide and KPMG fifth. The top five companies after Google among the students of engineering and computer science are Microsoft, Apple, BMW and General Electric.
Economics students around the world find companies attractive that give them a high standard Income in the Future, professional training and development as well as a creative and dynamic work environment.
A creative and dynamic work environment is also one of the decisive factors when evaluating an employer for engineering and computer science students, but even more important is whether the company is suitable for Innovation stands. The third most important criterion from the point of view of young engineers and computer scientists is whether the company offers secure employment.
However, assessments of what makes an employer attractive differ significantly between different countries. For example, an attractive basic salary is most important for German economics students, while in the USA secure employment and the opportunity to take on management tasks are of central importance Significance are. In China, on the other hand, particular attention is paid to whether the employer represents a good reference for the future career.
In addition, young engineers and computer scientists in Germany are particularly interested in an attractive basic salary, while engineering and IT students in the US are of central importance as to whether the company stands for innovation. As with young economists, it is also important for the students of engineering sciences and computer scientists from China whether the employer is a good reference for the future career.
In general, it can be concluded from the results of the surveys that the so-called millennials want to understand which ones Set their employers follow and what values they stand for. Authentic insights into the corporate culture are more important to them than noble messages in glossy brochures. The largest Anxiety of the young talents is that they end up with an employer that does not offer them any freedom for professional and personal development. They are looking for employers who will allow them to reach their full potential.
For more information on the World's Most Attractive Employers, visit 2015 at bit.ly/wmae2015
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From February 2011 to March 2017, Stefan Lake was Country Manager Germany of the employer branding consultancy Universum. Stefan Lake studied business administration with a focus on marketing at the University of Bremen. He has particular expertise in the development of authentic and sustainable employer positioning as well as in quantitative and qualitative market research, brand consulting, brand development and communication consulting. All texts by Stefan Lake.
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