Even on DAX boards there are managers without a university degree. Because despite academization, skilled workers who are not from the Uni come, an attractive target group for employers. Our study shows what they think of Companys expect. And that's first and foremost: job security!

Universum_Pachraftstudie 2014_Karriereziele_Infografik

Professionals without a university degree?

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The academization of our Working world is progressing: where professional training was often sufficient in the past, today it all too often has to be a degree. But companies that, for whatever reason, complain about a shortage of skilled workers would do well to rethink and also target well-trained skilled workers without a university degree. They often bring along Commitment also practical experience.

But what makes companies inverse for this target group at all attractive? To find this out, we interviewed professionals without a university degree, which career goals they pursue, and which companies are particularly high in their favor.

Job security before work-life balance

While a balanced Work-Life-Balance For students and young professionals with an academic background, this has been the most important career goal for years, for young professionals without an academic background Objective, to have a secure and stable job, in the first place. Around three quarters of the skilled workers stated in the survey that job security is particularly important to them.

If you select female and male skilled workers considered separately, it shows that the desire for job security is even more pronounced among women than among men: job security is a particularly important career goal for 81 percent of women, but only for 71 percent of male skilled workers. A good work-life balance is in second place for long-term career goals. It is seen as a particularly important career goal by just over half of those surveyed. Being a manager with a managerial function is an important career goal for two-fifths of those surveyed. An international career and an orientation towards the common good are less in demand.

What are the expectations of the company?

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If you ask the specialists what makes an attractive employer for them, the answer is an attractive basic salary, a high one Income in the Future and recognition of Performance at the top of the wish list. Also secure employment, a friendly work environment and Respect are important drivers of employer attractiveness for employees.

For professionals, an inspirational manager is someone who inspires them in their Personality develops and promotes, has a good leadership style, communicates openly and klare goals. Additional benefits that are particularly in demand are participation in company profits, support with old-age provision and bonus payments.

Universum_Facharbeiter-study 2014_Dreiber der Attractiveness_InfografikMedium and large companies particularly popular

The preferred size of the specialists is medium-sized companies with 100 to 500 employees. For a medium-sized company as the next employer, one-third of the interviewees spoke out.

But very large companies with more than 1000 employees and large companies with 500 to 1000 employees are also popular - they are the favorites of around a quarter and a fifth of those surveyed. The very small companies with fewer than 10 employees find it difficult: only 4 percent of those surveyed want them to be their next employer.

Mostly satisfied, one fifth willing to change

More than half of the professionals are with their companies satisfied, and about 40 percent of respondents say they are not interested in changing employers.

Nevertheless, 18 percent of the skilled workers are interested in a change within the next 12 months. Asked what would move her to move on to another job apply, the vast majority (79 percent) say they would consider switching if they were offered a better one salary would offer.

Automotive industry most attractive industry

As in the rankings of students and professionals with an academic background, companies in the automotive industry are among the leaders in the rankings, even among specialists without a university degree. In both the commercial and technical professions, the builders are the center of excellence.

Audi, BMW and Volkswagen are in first place among employees in the commercial sector, followed by Google in fourth place, ProSiebenSat1.Media in fifth place and Porsche in sixth place. The Bundeswehr takes seventh place, followed by Siemens, Deutsche Lufthansa and IKEA Germany. Audi, Porsche and BMW are in the lead among those working in the technical field, followed by Volkswagen, Google, Siemens, Daimler/Mercedes-Benz and Lufthansa Technology, BASF and the Bundeswehr.

Universum_practice study 2014_Top Ten_Kaufm. vs Techn. vs Gesamt_Infografik

Make tailor-made offers to skilled workers

Even if the rankings of the top companies differ only in detail from specialists and academics, companies should remember that specialists have significantly different expectations from employers than academics.

For the Executives This means that the challenges are increasing in companies, because they have to hire both talented people with a university degree and specialists for their work Tasks and inspire their companies. Only if the companies succeed in making tailor-made offers and in tailoring their approach to their wishes will they be able to cover their need for skilled workers in the future.

More about the studies of Universum http://www.universumglobal.com and http://www.employerbrandingtoday.com/de/


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