Universum employer ranking 2014: The most attractive employers {trend! Study}

Of course you want Companys Also know: who of them has managed to win the favor of young professionals in the rankings? Our universe ranking offers important answers.

Every second wants to change jobs

Compared to the previous year, the willingness of the young professionals to change has somewhat declined. In the current survey about half of the junior staff is interested in changing the employer over the next two years.

This is most pronounced among the young economists, of whom 48 percent (previous year: 53 percent) want to change within the next two years. In the case of junior engineers, the figure is 38 percent (previous year: 48 percent).

Employerranking 2014: Automotive Industry Most Attractive Industry / Google Gets Up

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And which sectors and companies are ahead? The automotive industry has been the most attractive for young professionals for years Industry. Audi, BMW and Porsche are also ahead in the current survey among both economists and engineers.

Among the engineers, Volkswagen was able to move up to fourth place and remains in fifth place among economists. Daimler / Mercedes-Benz ranks sixth among engineers and seventh among economists, both unchanged from the previous year. Google, the world's most attractive employer in the universe surveys, has moved up two positions and now ranks fourth among economists and 11 among engineers.

Financial institutions and energy utilities are still struggling for prestige

Banks and insurance companies are still struggling to score points among the young professionals. As in the previous year, no financial institution could place itself in the Top 10 of the young professionals with an economic science background. Deutsche Bank, 2010 and 2011 are still among the top 10 companies, 2014 is ranked 21, slipping six positions. The European Central Bank on 29 and the Deutsche Bundesbank in 39 also lost their appeal compared to the previous year.

The energy supply companies have also continued the negative trend in recent years and have been attracted by economists as well as by engineers. With the economists, none of the energy suppliers in the Top 50 managed and also with the young engineers E.ON had to say goodbye to the top 30 and is now at 11 after a loss of 36 positions. Even more violent is the loss at RWE, which loses 44 positions and is no longer represented in the Top 50.

Employer branding is more than superficial branding

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The reason why car manufacturers have been doing well for years is that these companies offer young talents exactly what is particularly important to them: an attractive basic salary, a wide range of tasks and secure employment. Google's good image, which only a few in Germany Employees is due to the fact that a corporate image was evaluated here.

Many Boy Talent would like to work in a company that - like Google - creativity and liberality credibly embodied. The companies that are at the top of our ranking have understood that an employer brand has to be built up consistently. Companies should not only provide information about their products and services. Also the less tangible factors that the company culture and the Everyday life make out in the company authentic be told. With wages and Status the young professionals can no longer be put off. They're definitely career-oriented, but the Career must match their lifestyle.

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