When Yahoo boss Marissa Mayer at the beginning of 2013 announced the abolition of the home office for the approximately 11.500 employees on the grounds that speed and quality suffer when working from home, the outcry was initially great. Now a study shows: That's not so important to Generation Y!

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Goodbye to Homeoffice?

For years it was mobile Office as a key to Working world of Future – and as what employees want from their employers. According to Yahoo, however, the reintroduction of compulsory attendance should be well received by employees. The employees appreciated it, sometimes the same in the office Executive to run into the path and meet the colleagues in the office. Has a change of direction been heralded with the reintroduction of compulsory attendance? And what is it really that (future) employees want?

If you ask students in Germany about this topic, it turns out that flexible working conditions are not as much in demand as is often assumed. Only a good fifth of the students said in a survey conducted by the employer branding consultancy Universum among more than 34 students that working from home is important to them.

Work-life balance and job security key career goals

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Let's take a look at the long-term career goals - and thus at the ongoing topic "Work-Life-Balance”. As the Universum Student Survey 2015 shows, the high level of appreciation for a good work-life balance continues unabated. More than half of the students, or to be more precise: 55 percent, named this as one of their most important career goals.

But what does work-life balance mean for students? If you ask her what she thinks about this Term connect, they mention first and foremost that family and career planning do not interfere (40 percent) and that the companies offer a positive working atmosphere (30 percent). Financial stability (25 percent), flexible working hours (24 percent) and sufficient free time (21 percent) are also associated with the term work-life balance. On the other hand, only 19 percent of those surveyed associated flexible working conditions, such as the option of working from home, with the term work-life balance.

What makes an attractive employer?

In order to find out which qualities make an attractive employer, Universum has asked students about the criteria by which they judge companies as employers.

The result: Employers are particularly popular when they offer an attractive base salary and a high Income in the future if there is an opportunity to take on management roles and if the companies are considered a good reference for future careers. The corporate culture and the social environment are also important to the students: especially a friendly working environment and the recognition from Performance.

Automotive industry most attractive industry

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And which sectors and companies are ahead? By far the most attractive Industry for the students is the automobile industry. Every third student in business-related subjects would like to work for an automobile manufacturer. The reason is simple: The car manufacturers offer what the young talents want.

They stand for good salary, pleasant working conditions and safety. For students of economics, BMW is the most attractive employer in this year's ranking. Audi, Porsche, Google and Volkswagen follow in the other places. Among the prospective engineers, Audi is able to defend its top spot from last year and assert itself against BMW, Porsche, Volkswagen and Daimler/Mercedes-Benz, who occupy places two to five.

Business consultants are now also interesting for junior engineers

Business consultancy has always been popular among economics students. Over the past eight years, McKinsey has always been among the twelve most attractive companies in Germany, and is ranked eighth in the top ten this year. But the times in which only the economists who were approached felt that they were approached by the business consultations are over. The company consultants will also be more interesting for future engineers.

In their ranking, McKinsey has moved up 13 positions this year and is now 28th. The Boston Consulting Group (BCG) also makes a big leap up to 39th place, an improvement of 33 positions. With the management consultancies, new competitors are emerging for the car manufacturers, the traditional employers of young engineers. The battle for talent is heating up, and employers need even more than in the past clear do what sets them apart from the competition.

Duty, not frustration: the establishment of an employer brand

But it is precisely at this point that there are significant deficits. While it is well known that for the Success one Company recruiting the right employees is crucial. What is surprising, however, is that many companies do not have an effective Strategy have how to compete for the best talent.

That is often the case Problem in that the company has not positioned itself as an employer brand. A strong employer brand reduces the Costs for new hires by half and reduces employee turnover by more than a quarter. Building an employer brand is simply a good one Investment.


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