The top international employers: work-life balance & job security {Trend! Study}

There is a lot of discussion about Generation Y, so it is hardly surprising that they are also globally balanced Work-Life-Balance and job security are among the most important career goals. Where would students like to work most? A recent survey shows which Companys rank first in the world. The surprising result: German companies do not fare so badly.

To study

The current “World's Most Attractive Employers Ranking” is based on a study by Universum, involving a total of over 214.000 students in the twelve largest economies in the world Welt attended.

In the survey, the young talents also provided information about what makes them an attractive employer and what their career goals are. And that came out:

German companies worldwide ranked second

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Little surprising is that the majority of the world's most attractive employers have their business in the US. But already the second strongest group in the top 50 form the German companies.

Google has taken the top spot in the worldwide ranking for the sixth year in a row - both in the category "Engineering/IT” as well as for “Business".

Large companies

But with BMW, a car maker from Germany is the world's third-most employer for engineers and IT experts. Siemens reached 8 in this ranking.

Also represented in the Top 50: Volkswagen (11), Daimler / Mercedes-Benz (20), Bosch (22), BASF (34) and Bayer (41).

Ranking of economists

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In the ranking of budding economists, BMW also achieved the best result of German companies with place 14, followed by Deutsche Bank on place 18.

Also adidas (27), Volkswagen (34), Daimler / Mercedes-Benz (37) and Siemens (46) succeeded in placing in the world's top 50.

Brand

The study also shows that the young talents in the individual countries differ in terms of their career ideas and what they want from future employers clear distinguish.

The companies must have their national employer brandingStrategies therefore be tailored to the very different circumstances in the individual countries.

View of part 2 of the contribution

Therefore, and how important working conditions are for the future generations of tomorrow, the second part of the paper will go tomorrow. You will also find a link to the complete study.

The work environment is important

As the Objective ihrer Career students of economics and engineering most frequently mention a good work-life balance and job security.

When asked what constitutes an attractive employer, the answer was particularly often: “a creative and dynamic work environment” - for the aspiring engineers, this employer attribute is in first place, for the aspiring economists in fourth place.

Expectations of the students to the future employer

However, the assessments of what makes an employer attractive are very different between the different countries.

What counts for German students of economics is an attractive basic salary, a high one Income in the Future and a friendly work environment most, while in the US one tends to value leadership development, professional training and advancement as well Respect for the Employees lays.

Salary is more important in Russia and Asia

In general, it can be concluded from the results of the surveys that students in China, Russia and India Significance from salary and opportunities for advancement higher than the students in the other countries.

The content and requirements of the job as well as the further training opportunities are primarily for young engineers in Australia, Canada and France as well as for Boy Economists in Germany significant.

Attractive caravans

Why are the German companies, especially the carmakers, considered to be particularly attractive employers around the world? The answer: They offer the young talents exactly what is particularly important for them:

An attractive base salary, a friendly work environment and secure employment. Besides that feel the students are also in good hands with the car manufacturers with regard to their most important long-term career goals - these are work-life balance and job security.

Wages and status are no longer sufficient

Another important finding, which can be deduced from the results of the study, is that an employer brand must be built consistently. Companies should not only inform about their products and services.

Also the less tangible factors that the company culture and the Everyday life make out in the company authentic be told. With wages and Status young people can no longer be put off these days. They are definitely career-oriented, but the career has to fit their life plan.

The study in full text

Anyone who wants more information can download Unsteady Study World's Most Attractive Employers 2014 here:

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