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By Stefan Lake (More) • Last updated on October 19.09.2016, XNUMX • First published on 19.09.2016/XNUMX/XNUMX • So far 4823 readers, 1152 social media shares Likes & Reviews (5 / 5) • Read & write comments
The automotive industry remains in demand, but other employers are also talking about it. And: Most of their young workers are satisfied with their job, but want to change. Why, the Universum Young Professional Survey shows 2016.
The automotive industry remains the Germans' favorite employer - this is once again proven by this year's rankings. Despite the negative press, even Volkswagen is still able to hold its own: in the ranking of engineers verlieren the Wolfsburg just three positions. This shows what makes good employer communication!
The top climbers in the top 50 this year are EDEKA, REWE Group and Deloitte (economics), European Patent Office (up 62 positions among engineers) and Roland Berger Strategy Consultants (IT/computer science). These are the results of the Universum Young Professional Survey 2016 that has just been published. 8.375 employed graduates who were no more than 40 years old and had one to eight years of work experience took part.
A true success story this year is written by Bosch. In three rankings, the Companys place in the top ten. Bosch made up places everywhere and jumped up to eight positions – this is also not least a one Success of employer communication, which Bosch especially authentic and innovatively designed.
The satisfaction with the current employer is an average of 7 out of a possible 10 points and can therefore be described as “good”. Nevertheless, almost every third person wants to change jobs – and that within the next year! Better pay and benefits are cited as the main reason for changing jobs.
By the way salary: That Women still a lot less to earn than men, is confirmed once again by the Universum Young Professional Survey 2016. While women earn an average annual salary of just under 40.000 euros, it is almost 51.000 euros for men. Engineers have the highest salaries.
If you ask the young employees what additional benefits they want, a good old acquaintance is most often mentioned: the company pension scheme - which is by no means a discontinued model! A renaissance of values ...
While occupational retirement provision is equally high for women and men, other desires are gender-specific: women attach particular importance to opportunities for further training and overtime; Men prefer a company car and a profit participation.
But back to the high willingness to change. What can employers do to keep young talent in the company? The play a key role here Executives a. "Managers who promote my development" are now considered the second most important "driver of employer attractiveness", right behind an attractive basic salary.
Young employees have high expectations of their superiors. In particular, be an open Communication and frequent Feedback provided. What sounds simple is often difficult in practice. Not everyone likes the new openness - and in many companies a real cultural change is necessary.
When it comes to long-term career goals, there is still a balanced one Work-Life-Balance in first place. But “work-life balance” is of course a broad field. The study shows what the young employees mean by this in concrete terms.
In addition to a positive working atmosphere, they especially want flexibility, ie flexible working hours and flexible working conditions. Employers who can offer both greatly increase their market value for their own and potential new employees - assuming good communication.
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From February 2011 to March 2017, Stefan Lake was Country Manager Germany of the employer branding consultancy Universum. Stefan Lake studied business administration with a focus on marketing at the University of Bremen. He has particular expertise in the development of authentic and sustainable employer positioning as well as in quantitative and qualitative market research, brand consulting, brand development and communication consulting. All texts by Stefan Lake.
The EPO jumped 62 places in this year's @UniversumGlobal survey of Germany's most attractive employers. - Recommended contribution kuO2JlAwqg (in German)
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